The short answer
Daesagwan-ro (대사관로) in Yongsan-gu, Seoul has 157 active stores across 97 business categories, +4.7% versus the previous quarter (Q2 2026). It is a dining alley street at the “growing” stage, graded A.
What's on the street
Food & drink 50%Retail 20%Personal services 3%Education 4%Leisure 3%Lodging 1%Real estate 3%Other 15%
Who shops here
Spending levelUpper-mid · higher than 72% of Korean streets
Late-night activitySome late-night trade · higher than 61% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dokseodang-ro 20-gil독서당로20길 · Yongsan-gu | 30 | +42.9% | 80.2 | Mixed-use | Nearing oversupply |
| Dokseodang-ro독서당로 · Yongsan-gu | 282 | +2.2% | 78.7 | Neighborhood daily | Quality improving |
| Bogwang-ro보광로 · Yongsan-gu | 307 | +1.0% | 77.3 | Mixed-use | Stable |
| Daesagwan-ro 5-gil대사관로5길 · Yongsan-gu | 31 | +10.7% | 76.7 | Dining & shopping | Growing |
| Hannam-daero한남대로 · Yongsan-gu | 140 | +2.9% | 75.9 | Office lunch | Stable |
Streets like Daesagwan-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Huam-ro후암로 · Yongsan-gu | 277 | +1.1% | 78.3 | Dining alley | Quality improving |
| Poeun-ro포은로 · Mapo-gu | 363 | +2.0% | 77.9 | Café & youth | Stable |
| Majo-ro마조로 · Seongdong-gu | 254 | +0.4% | 79.8 | Café & youth | Quality improving |
| Seoulsup 4-gil서울숲4길 · Seongdong-gu | 111 | +7.8% | 80.7 | Office lunch | Growing |
| Dongho-ro 11-gil동호로11길 · Jung-gu | 55 | +5.8% | 75.8 | After-work dining | Nearing oversupply |
Cite as: “Daesagwan-ro (대사관로) in Yongsan-gu, Seoul has 157 active stores across 97 business categories, +4.7% versus the previous quarter (Q2 2026). It is a dining alley street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.