The short answer
Bogwang-ro (보광로) in Yongsan-gu, Seoul has 307 active stores across 181 business categories, +1.0% versus the previous quarter (Q2 2026). It is a mixed-use street at the “stable” stage, graded A.
What's on the street
Food & drink 29%Retail 32%Personal services 11%Education 2%Leisure 2%Lodging 2%Real estate 11%Other 11%
Who shops here
Spending levelPremium · higher than 81% of Korean streets
Late-night activitySome late-night trade · higher than 56% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Sseondeochikin썬더치킨 | Other dining | 132 | +27 |
| Morikeopi모리커피 | Coffee | 81 | +17 |
| Yukjeongukbap육전국밥 | Korean food | 51 | +8 |
| Domino's Pizza도미노피자 | Pizza | 373 | +4 |
| Naiseuheeo나이스헤어 | Hair & beauty | 18 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daesagwan-ro대사관로 · Yongsan-gu | 157 | +4.7% | 82.0 | Dining alley | Growing |
| Itaewon-ro이태원로 · Yongsan-gu | 709 | +0.6% | 81.2 | Office lunch | Stable |
| Itaewon-ro 19-gil이태원로19길 · Yongsan-gu | 52 | +10.6% | 79.6 | After-work dining | Nearing oversupply |
| Noksapyeong-daero 26ga-gil녹사평대로26가길 · Yongsan-gu | 25 | +19.1% | 77.8 | Café & youth | Growing |
| Itaewon-ro 14-gil이태원로14길 · Yongsan-gu | 119 | +6.3% | 77.3 | Mixed-use | Growing |
Streets like Bogwang-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hyochangwon-ro효창원로 · Yongsan-gu | 294 | +1.7% | 77.2 | Neighborhood daily | Quality slipping |
| Jangnyu-ro장류로 · Sunchang-gun | 197 | -3.0% | 43.5 | Dining & shopping | Quality improving |
| Ilcheong-ro일청로 · Ilsanseo-gu, Goyang-si | 143 | 0.0% | 60.2 | Neighborhood daily | Stable |
| Bonghwa-ro봉화로 · Bonghwa-gun | 174 | +1.8% | 76.6 | Mixed-use | Stable |
| Dasan-ro 36-gil다산로36길 · Jung-gu | 119 | 0.0% | 59.7 | Neighborhood daily | Quality slipping |
Cite as: “Bogwang-ro (보광로) in Yongsan-gu, Seoul has 307 active stores across 181 business categories, +1.0% versus the previous quarter (Q2 2026). It is a mixed-use street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.