The short answer
Itaewon-ro (이태원로) in Yongsan-gu, Seoul has 709 active stores across 321 business categories, +0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
What's on the street
Food & drink 30%Retail 37%Personal services 3%Education 2%Leisure 2%Lodging 1%Real estate 3%Other 21%
Who shops here
Spending levelUpper-mid · higher than 74% of Korean streets
Late-night activitySome late-night trade · higher than 54% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Baegeokkeopi백억커피 | Coffee | 165 | +77 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Optima옵티마 | (건강)식품 | 879 | +27 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Rabap라밥 | Korean snacks | 22 | +2 |
| Suyuriudongjip수유리우동집 | Korean snacks | 107 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Noksapyeong-daero녹사평대로 · Yongsan-gu | 153 | +7.0% | 82.0 | Café & youth | Growing |
| Noksapyeong-daero 40na-gil녹사평대로40나길 · Yongsan-gu | 55 | +27.9% | 81.1 | Office lunch | Nearing oversupply |
| Noksapyeong-daero 46-gil녹사평대로46길 · Yongsan-gu | 72 | +18.0% | 80.2 | Office lunch | Nearing oversupply |
| Itaewon-ro 19-gil이태원로19길 · Yongsan-gu | 52 | +10.6% | 79.6 | After-work dining | Nearing oversupply |
| Noksapyeong-daero 26ga-gil녹사평대로26가길 · Yongsan-gu | 25 | +19.1% | 77.8 | Café & youth | Growing |
Streets like Itaewon-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Bongdeok-ro봉덕로 · Nam-gu | 268 | +3.1% | 79.0 | Mixed-use | Growing |
| Siheung-daero시흥대로 · Yeongdeungpo-gu | 125 | +7.8% | 82.4 | Dining & shopping | Growing |
| Bonghwa-ro봉화로 · Bonghwa-gun | 174 | +1.8% | 76.6 | Mixed-use | Stable |
| Jangmu-ro장무로 · Jangsu-gun | 94 | +1.1% | 71.2 | Mixed-use | Stable |
Cite as: “Itaewon-ro (이태원로) in Yongsan-gu, Seoul has 709 active stores across 321 business categories, +0.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.