The short answer
Noksapyeong-daero 46-gil (녹사평대로46길) in Yongsan-gu, Seoul has 72 active stores across 51 business categories, +18.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 28%Retail 19%Personal services 6%Education 7%Leisure 1%Lodging 7%Real estate 1%Other 31%
Who shops here
Spending levelValue · higher than 20% of Korean streets
Late-night activitySome late-night trade · higher than 60% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Dujjim두찜 | Korean food | 603 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Noksapyeong-daero녹사평대로 · Yongsan-gu | 153 | +7.0% | 82.0 | Café & youth | Growing |
| Itaewon-ro이태원로 · Yongsan-gu | 709 | +0.6% | 81.2 | Office lunch | Stable |
| Noksapyeong-daero 40na-gil녹사평대로40나길 · Yongsan-gu | 55 | +27.9% | 81.1 | Office lunch | Nearing oversupply |
| Itaewon-ro 19-gil이태원로19길 · Yongsan-gu | 52 | +10.6% | 79.6 | After-work dining | Nearing oversupply |
| Sinheung-ro신흥로 · Yongsan-gu | 306 | +4.1% | 79.3 | Café & youth | Nearing oversupply |
Streets like Noksapyeong-daero 46-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gaepo-ro 20-gil개포로20길 · Gangnam-gu | 61 | +5.2% | 74.9 | Office lunch | Growing |
| Dosan-daero 15-gil도산대로15길 · Gangnam-gu | 92 | +1.1% | 69.9 | Office lunch | Quality slipping |
| Mareunnae-ro마른내로 · Jung-gu | 436 | +1.2% | 74.2 | Office lunch | Quality slipping |
| Dongho-ro동호로 · Jung-gu | 409 | -3.3% | 43.0 | Office lunch | Declining |
| Samgae-ro삼개로 · Mapo-gu | 166 | +3.8% | 79.1 | Office lunch | Growing |
Cite as: “Noksapyeong-daero 46-gil (녹사평대로46길) in Yongsan-gu, Seoul has 72 active stores across 51 business categories, +18.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.