The short answer
Noksapyeong-daero (녹사평대로) in Yongsan-gu, Seoul has 153 active stores across 106 business categories, +7.0% versus the previous quarter (Q2 2026). It is a café & youth street at the “growing” stage, graded A.
What's on the street
Food & drink 49%Retail 22%Personal services 7%Education 4%Leisure 3%Lodging 1%Real estate 2%Other 12%
Who shops here
Spending levelUpper-mid · higher than 75% of Korean streets
Late-night activityStrong late-night trade · higher than 81% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Hanuridokseotoronnonsul한우리독서토론논술 | Education | 639 | +73 |
| Keopinain커피나인 | Coffee | 67 | +26 |
| Kongkape콩카페 | Coffee | 15 | +1 |
| Puradak푸라닭 | Fried chicken | 715 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Itaewon-ro이태원로 · Yongsan-gu | 709 | +0.6% | 81.2 | Office lunch | Stable |
| Noksapyeong-daero 40na-gil녹사평대로40나길 · Yongsan-gu | 55 | +27.9% | 81.1 | Office lunch | Nearing oversupply |
| Noksapyeong-daero 46-gil녹사평대로46길 · Yongsan-gu | 72 | +18.0% | 80.2 | Office lunch | Nearing oversupply |
| Itaewon-ro 19-gil이태원로19길 · Yongsan-gu | 52 | +10.6% | 79.6 | After-work dining | Nearing oversupply |
| Noksapyeong-daero 26ga-gil녹사평대로26가길 · Yongsan-gu | 25 | +19.1% | 77.8 | Café & youth | Growing |
Streets like Noksapyeong-daero
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dogye-ro도계로 · Samcheok-si | 288 | +5.1% | 78.3 | After-work dining | Growing |
| Mallijae-ro만리재로 · Jung-gu | 86 | -2.3% | 44.0 | Café & youth | Stable |
| Cheongsong-ro청송로 · Cheongsong-gun | 101 | 0.0% | 56.6 | Café & youth | Quality improving |
| Wausan-ro 29ba-gil와우산로29바길 · Mapo-gu | 56 | 0.0% | 54.7 | Café & youth | Stable |
| Yeonhui-ro 1-gil연희로1길 · Mapo-gu | 126 | +8.6% | 81.5 | Café & youth | Growing |
Cite as: “Noksapyeong-daero (녹사평대로) in Yongsan-gu, Seoul has 153 active stores across 106 business categories, +7.0% versus the previous quarter (Q2 2026). It is a café & youth street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.