The short answer
Hannam-dong had 1,603 active stores on 25 commercial streets in Q2 2026, -1.4% (-23) versus the previous quarter; 10 streets added stores. It ranks #23 of 23 famous Korean retail districts for store growth this quarter.
What's on the street
Share of active stores by category.
Who shops here
Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.
Hottest streets in Hannam-dong
Ranked by momentum — this quarter's rise in store count and density.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Daesagwan-ro대사관로 · Yongsan-gu | 157 | +4.7% | 82.0 | 6 | Dining alley | Growing |
| Dokseodang-ro 20-gil독서당로20길 · Yongsan-gu | 30 | +42.9% | 80.2 | 0 | Mixed-use | Nearing oversupply |
| Dokseodang-ro독서당로 · Yongsan-gu | 282 | +2.2% | 78.7 | 3 | Neighborhood daily | Quality improving |
| Daesagwan-ro 5-gil대사관로5길 · Yongsan-gu | 31 | +10.7% | 76.7 | 0 | Dining & shopping | Growing |
| Hannam-daero한남대로 · Yongsan-gu | 140 | +2.9% | 75.9 | 1 | Office lunch | Stable |
| Hannam-daero 21-gil한남대로21길 · Yongsan-gu | 51 | +2.0% | 74.1 | 1 | After-work dining | Stable |
Fast-growing brands already here
Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Kapeyoajeong카페요아정 | Coffee | 372 | +357 |
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Optima옵티마 | (건강)식품 | 879 | +27 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Cheogatjibyangnyeomchikin처갓집양념치킨 | Fried chicken | 1,254 | +21 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Pijaseukul피자스쿨 | Pizza | 628 | +13 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
Next streets nearby
Streets within 1.5 km of Hannam-dong, outside its core, that added stores this quarter — where activity tends to spill over.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Noksapyeong-daero녹사평대로 · Yongsan-gu | 153 | +7.0% | 82.0 | 4 | Café & youth | Growing |
| Itaewon-ro이태원로 · Yongsan-gu | 709 | +0.6% | 81.2 | 8 | Office lunch | Stable |
| Noksapyeong-daero 40na-gil녹사평대로40나길 · Yongsan-gu | 55 | +27.9% | 81.1 | 0 | Office lunch | Nearing oversupply |
| Noksapyeong-daero 46-gil녹사평대로46길 · Yongsan-gu | 72 | +18.0% | 80.2 | 1 | Office lunch | Nearing oversupply |
| Itaewon-ro 19-gil이태원로19길 · Yongsan-gu | 52 | +10.6% | 79.6 | 0 | After-work dining | Nearing oversupply |
| Hallimmal 5-gil한림말5길 · Seongdong-gu | 37 | +8.8% | 77.7 | 1 | Office lunch | Nearing oversupply |
Streets like Hannam-dong, elsewhere in Korea
Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Apsansunhwan-ro앞산순환로 · Nam-gu | 145 | -1.4% | 42.1 | Dining & shopping | Stable |
| Saechang-ro새창로 · Yongsan-gu | 444 | +0.9% | 77.9 | Mixed-use | Stable |
| Taegi-ro태기로 · Hoengseong-gun | 118 | -1.7% | 40.7 | Office lunch | Stable |
| Seongmisan-ro 29-gil성미산로29길 · Mapo-gu | 83 | -7.8% | 35.6 | Office lunch | Shrinking |
| Neungdong-ro 13-gil능동로13길 · Gwangjin-gu | 241 | +2.5% | 78.4 | Office lunch | Stable |
| Hangang-daero한강대로 · Yongsan-gu | 1,393 | +3.4% | 81.5 | Mixed-use | Early growth |
On the map
How this district is defined
“Hannam-dong” is a colloquial name. Ipjimap groups the administrative neighborhoods Hannam-dong and counts every street with 20+ stores.