The short answer
Huam-ro (후암로) in Yongsan-gu, Seoul has 277 active stores across 170 business categories, +1.1% versus the previous quarter (Q2 2026). It is a dining alley street at the “quality improving” stage, graded A.
What's on the street
Food & drink 41%Retail 18%Personal services 6%Education 5%Leisure 5%Lodging 3%Real estate 7%Other 14%
Who shops here
Spending levelUpper-mid · higher than 70% of Korean streets
Late-night activitySome late-night trade · higher than 60% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Myeongnyunjinsagalbi명륜진사갈비 | Korean food | 606 | +46 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Hansot한솥 | Korean food | 811 | +18 |
| Pijaseukul피자스쿨 | Pizza | 628 | +13 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Bangung반궁 | Korean food | 19 | +5 |
| Gyodongjjamppong교동짬뽕 | Chinese | 19 | +1 |
| Ttobongitongdak또봉이통닭 | Fried chicken | 462 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hangang-daero 104-gil한강대로104길 · Yongsan-gu | 115 | +12.8% | 83.8 | After-work dining | Nearing oversupply |
| Hangang-daero한강대로 · Jung-gu | 168 | +2.4% | 79.5 | Office lunch | Stable |
| Duteopbawi-ro 1-gil두텁바위로1길 · Yongsan-gu | 87 | +11.5% | 78.9 | Café & youth | Growing |
| Hangang-daero 84-gil한강대로84길 · Yongsan-gu | 49 | +8.9% | 77.9 | Office lunch | Growing |
| Cheongpa-ro 71-gil청파로71길 · Yongsan-gu | 56 | +12.0% | 77.7 | Mixed-use | Nearing oversupply |
Streets like Huam-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Daesagwan-ro대사관로 · Yongsan-gu | 157 | +4.7% | 82.0 | Dining alley | Growing |
| Poeun-ro포은로 · Mapo-gu | 363 | +2.0% | 77.9 | Café & youth | Stable |
| Hangang-daero 7-gil한강대로7길 · Yongsan-gu | 73 | +4.3% | 76.1 | Office lunch | Nearing oversupply |
| Dongho-ro 11-gil동호로11길 · Jung-gu | 55 | +5.8% | 75.8 | After-work dining | Nearing oversupply |
| Jungang-ro중앙로 · Cheongsong-gun | 202 | +3.1% | 76.2 | Café & youth | Growing |
Cite as: “Huam-ro (후암로) in Yongsan-gu, Seoul has 277 active stores across 170 business categories, +1.1% versus the previous quarter (Q2 2026). It is a dining alley street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.