The short answer
Hangang-daero 104-gil (한강대로104길) in Yongsan-gu, Seoul has 115 active stores across 86 business categories, +12.8% versus the previous quarter (Q2 2026). It is an after-work dining street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 42%Retail 25%Personal services 6%Education 3%Leisure 3%Lodging 6%Real estate 3%Other 10%
Who shops here
Spending levelMid-market · higher than 57% of Korean streets
Late-night activitySome late-night trade · higher than 71% of Korean streets
Repeat visitsDestination (visitors) · higher than 1% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Cheogatjibyangnyeomchikin처갓집양념치킨 | Fried chicken | 1,254 | +21 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hangang-daero 87-gil한강대로87길 · Yongsan-gu | 23 | +9.5% | 79.7 | After-work dining | Growing |
| Hangang-daero한강대로 · Jung-gu | 168 | +2.4% | 79.5 | Office lunch | Stable |
| Duteopbawi-ro 1-gil두텁바위로1길 · Yongsan-gu | 87 | +11.5% | 78.9 | Café & youth | Growing |
| Cheongpa-ro 85ga-gil청파로85가길 · Yongsan-gu | 56 | +33.3% | 78.9 | Late-night | Early growth |
| Huam-ro후암로 · Yongsan-gu | 277 | +1.1% | 78.3 | Dining alley | Quality improving |
Streets like Hangang-daero 104-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Museol-ro무설로 · Muju-gun | 93 | +2.2% | 73.4 | After-work dining | Quality improving |
| Danpung-ro단풍로 · Jangseong-gun | 94 | — | 55.3 | After-work dining | — |
| Jungang-ro중앙로 · Cheongsong-gun | 202 | +3.1% | 76.2 | Café & youth | Growing |
| Gichamaeul-ro기차마을로 · Gokseong-gun | 53 | — | 52.2 | Café & youth | — |
| Sincha-ro신차로 · Sancheong-gun | 47 | -2.1% | 38.4 | After-work dining | Stable |
Cite as: “Hangang-daero 104-gil (한강대로104길) in Yongsan-gu, Seoul has 115 active stores across 86 business categories, +12.8% versus the previous quarter (Q2 2026). It is an after-work dining street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.