The short answer
Mabang-ro 10-gil (마방로10길) in Seocho-gu, Seoul has 183 active stores across 117 business categories, +14.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 36%Retail 12%Personal services 5%Education 2%Leisure 4%Lodging 2%Real estate 4%Other 35%
Who shops here
Spending levelValue · higher than 16% of Korean streets
Late-night activitySome late-night trade · higher than 53% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Gamachitongdak가마치통닭 | Other dining | 788 | +82 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Gukbapchammasitneunjip국밥참맛있는집 | Korean food | 90 | +22 |
| Kyusyuulteuraamen큐슈울트라아멘 | Japanese | 22 | +18 |
| Deomasitneunjokbalbossam더맛있는족발보쌈 | Korean food | 54 | +16 |
| Gangchangguchapssaljinsundae강창구찹쌀진순대 | Other dining | 46 | +14 |
| Jiteu지트 | Education | 13 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Nonhyeon-ro 10-gil논현로10길 · Gangnam-gu | 115 | +49.4% | 83.5 | Office lunch | Nearing oversupply |
| Gangnam-daero 8-gil강남대로8길 · Seocho-gu | 148 | +7.3% | 78.4 | Office lunch | Nearing oversupply |
| Gangnam-daero 27-gil강남대로27길 · Seocho-gu | 42 | +13.5% | 77.3 | Office lunch | Nearing oversupply |
| Nonhyeon-ro 18-gil논현로18길 · Gangnam-gu | 60 | +13.2% | 76.1 | Office lunch | Nearing oversupply |
| Dongsan-ro동산로 · Seocho-gu | 245 | +1.7% | 75.4 | Office lunch | Quality improving |
Streets like Mabang-ro 10-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Samseong-ro 86-gil삼성로86길 · Gangnam-gu | 74 | +1.4% | 74.0 | Office lunch | Stable |
| Eonju-ro 71-gil언주로71길 · Gangnam-gu | 47 | +20.5% | 77.5 | Office lunch | Nearing oversupply |
| Seolleung-ro 131-gil선릉로131길 · Gangnam-gu | 88 | +4.8% | 77.1 | Office lunch | Early growth |
| Nonhyeon-ro 150-gil논현로150길 · Gangnam-gu | 100 | -3.9% | 35.2 | Office lunch | Declining |
| Eonju-ro 148-gil언주로148길 · Gangnam-gu | 102 | 0.0% | 57.8 | Office lunch | Stable |
Cite as: “Mabang-ro 10-gil (마방로10길) in Seocho-gu, Seoul has 183 active stores across 117 business categories, +14.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.