The short answer
Nonhyeon-ro 10-gil (논현로10길) in Gangnam-gu, Seoul has 115 active stores across 70 business categories, +49.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 12%Retail 14%Personal services 9%Education 12%Leisure 3%Real estate 4%Other 46%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 0% of Korean streets
Repeat visitsDestination (visitors) · higher than 2% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Optima옵티마 | (건강)식품 | 879 | +27 |
| Pijaseukul피자스쿨 | Pizza | 628 | +13 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Mabang-ro 10-gil마방로10길 · Seocho-gu | 183 | +14.4% | 84.0 | Office lunch | Nearing oversupply |
| Eonju-ro 7-gil언주로7길 · Gangnam-gu | 32 | +6.7% | 76.1 | Neighborhood daily | Nearing oversupply |
| Nonhyeon-ro 18-gil논현로18길 · Gangnam-gu | 60 | +13.2% | 76.1 | Office lunch | Nearing oversupply |
| Dongsan-ro동산로 · Seocho-gu | 245 | +1.7% | 75.4 | Office lunch | Quality improving |
| Gaepo-ro 20-gil개포로20길 · Gangnam-gu | 61 | +5.2% | 74.9 | Office lunch | Growing |
Streets like Nonhyeon-ro 10-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bongeunsa-ro 68-gil봉은사로68길 · Gangnam-gu | 95 | +5.6% | 69.7 | Office lunch | Nearing oversupply |
| Seoun-ro서운로 · Seocho-gu | 662 | +5.6% | 78.4 | Office lunch | Nearing oversupply |
| Dosan-daero 27-gil도산대로27길 · Gangnam-gu | 92 | +4.5% | 69.9 | Office lunch | Growing |
| Nonhyeon-ro 79-gil논현로79길 · Gangnam-gu | 166 | +5.7% | 71.4 | Office lunch | Growing |
| Dosan-daero 8-gil도산대로8길 · Gangnam-gu | 112 | +0.9% | 67.9 | Office lunch | Stable |
Cite as: “Nonhyeon-ro 10-gil (논현로10길) in Gangnam-gu, Seoul has 115 active stores across 70 business categories, +49.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.