The short answer
Seoun-ro (서운로) in Seocho-gu, Seoul has 662 active stores across 318 business categories, +5.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 16%Retail 12%Personal services 7%Education 11%Leisure 2%Lodging 1%Real estate 7%Other 44%
Who shops here
Spending levelValue · higher than 7% of Korean streets
Late-night activityMostly daytime · higher than 10% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Chaengnamu책나무 | Education | 417 | +195 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Gwihanjokbal귀한족발 | Other dining | 148 | +51 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Daltteokboki달떡볶이 | Korean snacks | 64 | +7 |
| Domino's Pizza도미노피자 | Pizza | 373 | +4 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hyoryeong-ro 67-gil효령로67길 · Seocho-gu | 37 | +105.6% | 81.5 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 77-gil효령로77길 · Seocho-gu | 102 | +9.7% | 81.1 | Neighborhood daily | Nearing oversupply |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
| Gangnam-daero 66-gil강남대로66길 · Gangnam-gu | 56 | +5.7% | 79.9 | Dining alley | Growing |
| Gangnam-daero 43-gil강남대로43길 · Seocho-gu | 53 | +12.8% | 79.8 | Office lunch | Growing |
Streets like Seoun-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Myeongdal-ro명달로 · Seocho-gu | 162 | -4.1% | 38.9 | Office lunch | Declining |
| Bongeunsa-ro 68-gil봉은사로68길 · Gangnam-gu | 95 | +5.6% | 69.7 | Office lunch | Nearing oversupply |
| Seosomun-ro서소문로 · Seodaemun-gu | 149 | +5.7% | 78.1 | Office lunch | Growing |
| Seolleung-ro선릉로 · Gangnam-gu | 2,633 | +3.9% | 79.8 | Office lunch | Early growth |
| Mapo-daero마포대로 · Mapo-gu | 1,633 | +5.5% | 81.5 | Office lunch | Early growth |
Cite as: “Seoun-ro (서운로) in Seocho-gu, Seoul has 662 active stores across 318 business categories, +5.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.