The short answer
Chaengnamu (책나무), a Korean education brand, grew from 222 to 417 stores in 2025 (+195, +87.8%), with 198 openings and 3 closures. Ipjimap maps 281 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 198 openings vs 3 closures in 2025.
Who it serves
Core customers: students & teens (24%). Main visit purpose: learning. Price position: upper-mid.
Street character where it trades: neighborhood daily (197), dining alley (26), office lunch (24).
Where Chaengnamu is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Suyeong-ro 325beon-gil수영로325번길 · Nam-gu | 43 | +16.2% | 85.5 | Dining alley | Early growth |
| Chimsannam-ro 19-gil침산남로19길 · Buk-gu | 77 | +40.0% | 83.9 | Office lunch | Nearing oversupply |
| Sohyang-ro 13beon-gil소향로13번길 · Wonmi-gu, Bucheon-si | 265 | +21.6% | 83.8 | Office lunch | Nearing oversupply |
| Giljunam-ro길주남로 · Bupyeong-gu | 392 | +7.1% | 83.3 | After-work dining | Growing |
| Banyawolbuk-ro반야월북로 · Dong-gu | 130 | +10.2% | 82.6 | Neighborhood daily | Early growth |
| Gyedong-ro 23beon-gil계동로23번길 · Gimhae-si | 91 | +8.3% | 82.1 | Neighborhood daily | Early growth |
| Jangnyangjungang-ro장량중앙로 · Buk-gu, Pohang-si | 141 | +8.5% | 81.9 | Neighborhood daily | Growing |
| Gwanganhaebyeon-ro광안해변로 · Suyeong-gu | 578 | +5.1% | 81.7 | Café & youth | Nearing oversupply |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing education brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Ollimpik-ro 35-gil올림픽로35길 · Songpa-gu | 494 | +7.2% | 85.1 | Neighborhood daily | Early growth |
| Deogyeong-daero덕영대로 · Paldal-gu, Suwon-si | 670 | +3.9% | 84.9 | Mixed-use | Early growth |
| Dongil-ro 204ga-gil동일로204가길 · Nowon-gu | 266 | +7.3% | 84.9 | Mixed-use | Growing |
| Jungang-ro중앙로 · Ilsandong-gu, Goyang-si | 1,919 | +5.3% | 84.0 | Office lunch | Early growth |
| Sinpung-ro신풍로 · Yeongdeungpo-gu | 305 | +7.4% | 83.7 | Neighborhood daily | Growing |
| Gugal-ro 28beon-gil구갈로28번길 · Giheung-gu, Yongin-si | 164 | +31.2% | 82.7 | Office lunch | Nearing oversupply |
| Seobudaeseong-ro서부대성로 · Chuncheon-si | 470 | +6.6% | 82.6 | Mixed-use | Early growth |
Cite as: “Chaengnamu (책나무), a Korean education brand, grew from 222 to 417 stores in 2025 (+195, +87.8%), with 198 openings and 3 closures. Ipjimap maps 281 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.