The short answer
Norang Chicken (노랑통닭), a Korean fried chicken brand, grew from 650 to 751 stores in 2025 (+101, +15.5%), with 171 openings and 70 closures. Ipjimap maps 662 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 171 openings vs 70 closures in 2025.
Who it serves
Core customers: 고른 편. Main visit purpose: household errands. Price position: mid-market.
Street character where it trades: neighborhood daily (193), dining alley (134), mixed-use (97).
Where Norang Chicken is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Jangje-ro장제로 · Bupyeong-gu | 512 | +12.0% | 87.4 | Mixed-use | Early growth |
| Gukhoe-daero 54-gil국회대로54길 · Yeongdeungpo-gu | 138 | +16.0% | 87.0 | Dining alley | Growing |
| Duryugongwon-ro두류공원로 · Dalseo-gu | 165 | +13.8% | 86.8 | Dining alley | Growing |
| Gobun-ro 31beon-gil고분로31번길 · Yeonje-gu | 49 | +19.5% | 85.7 | Late-night | Growing |
| Gusan-ro 42beon-gil구산로42번길 · Gimhae-si | 60 | +25.0% | 85.6 | Dining alley | Early growth |
| Dudong-ro두동로 · Geoje-si | 104 | +14.3% | 85.5 | After-work dining | Early growth |
| Godeokgukje 8-ro고덕국제8로 · Pyeongtaek-si | 30 | +25.0% | 84.3 | Neighborhood daily | Early growth |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing fried chicken brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Yeonse-ro 9-gil연세로9길 · Seodaemun-gu | 93 | +17.7% | 86.8 | After-work dining | Early growth |
| Yeonje-ro연제로 · Yeonje-gu | 40 | +17.6% | 86.0 | Office lunch | Early growth |
| Gwanggyomaeul-ro광교마을로 · Suji-gu, Yongin-si | 147 | +22.5% | 85.8 | Neighborhood daily | Nearing oversupply |
| Deokgye-ro덕계로 · Yangju-si | 151 | +18.0% | 85.7 | Neighborhood daily | Nearing oversupply |
Cite as: “Norang Chicken (노랑통닭), a Korean fried chicken brand, grew from 650 to 751 stores in 2025 (+101, +15.5%), with 171 openings and 70 closures. Ipjimap maps 662 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.