The short answer
Hansinudong (한신우동), a Korean Korean snacks brand, grew from 86 to 163 stores in 2025 (+77, +89.5%), with 89 openings and 12 closures. Ipjimap maps 144 of the commercial streets it operates on; most are late-night streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 89 openings vs 12 closures in 2025.
Who it serves
Core customers: middle-aged adults (23%). Main visit purpose: meeting friends. Price position: upper-mid.
Street character where it trades: late-night (40), neighborhood daily (28), after-work dining (26).
Where Hansinudong is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Deokgye-ro덕계로 · Yangju-si | 151 | +18.0% | 85.7 | Neighborhood daily | Nearing oversupply |
| Seohyeondong-ro서현동로 · Heungdeok-gu, Cheongju-si | 111 | +23.3% | 85.3 | Late-night | Nearing oversupply |
| Keonbensia-daero컨벤시아대로 · Yeonsu-gu | 967 | +11.3% | 85.1 | Office lunch | Early growth |
| Samsong-ro삼송로 · Deogyang-gu, Goyang-si | 654 | +9.4% | 84.7 | Neighborhood daily | Early growth |
| Jungang-daero 680beonga-gil중앙대로680번가길 · Busanjin-gu | 207 | +8.4% | 83.8 | Late-night | Growing |
| Indongjungang-ro 3-gil인동중앙로3길 · Gumi-si | 125 | +10.6% | 83.5 | Late-night | Early growth |
| Dolmun-ro 62beon-gil돌문로62번길 · Gimpo-si | 53 | +12.8% | 83.3 | After-work dining | Growing |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing Korean snacks brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Sinchon-gil신촌길 · Nam-gu | 92 | +24.3% | 86.7 | Neighborhood daily | Nearing oversupply |
| Jichuk 1-ro지축1로 · Deogyang-gu, Goyang-si | 131 | +13.9% | 86.1 | After-work dining | Growing |
| Byeolnaejungang-ro별내중앙로 · Namyangju-si | 1,444 | +22.9% | 85.4 | Office lunch | Nearing oversupply |
| Bonsam-ro본삼로 · Sangnok-gu, Ansan-si | 227 | +12.4% | 85.0 | Mixed-use | Nearing oversupply |
| Cheonho-daero천호대로 · Gangdong-gu | 1,429 | +4.8% | 84.4 | Mixed-use | Early growth |
| Sanginseo-ro상인서로 · Dalseo-gu | 209 | +6.6% | 84.3 | After-work dining | Early growth |
Cite as: “Hansinudong (한신우동), a Korean Korean snacks brand, grew from 86 to 163 stores in 2025 (+77, +89.5%), with 89 openings and 12 closures. Ipjimap maps 144 of the commercial streets it operates on; most are late-night streets.” — Ipjimap (ipjimap.com), 2026-06-30.