The short answer
Asobi (아소비), a Korean education brand, grew from 1,680 to 1,761 stores in 2025 (+81, +4.8%), with 359 openings and 278 closures. Ipjimap maps 294 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 359 openings vs 278 closures in 2025.
Who it serves
Core customers: students & teens (24%). Main visit purpose: learning. Price position: upper-mid.
Street character where it trades: neighborhood daily (181), dining alley (41), office lunch (32).
Where Asobi is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gwanggyomaeul-ro광교마을로 · Suji-gu, Yongin-si | 147 | +22.5% | 85.8 | Neighborhood daily | Nearing oversupply |
| Ollimpik-ro 35-gil올림픽로35길 · Songpa-gu | 494 | +7.2% | 85.1 | Neighborhood daily | Early growth |
| Dajeongbuk-ro다정북로 · Sejongteukbyeoljachi-si | 49 | +16.7% | 85.0 | Neighborhood daily | Early growth |
| Seobudaeseong-ro서부대성로 · Chuncheon-si | 470 | +6.6% | 82.6 | Mixed-use | Early growth |
| Gimpohangang 8-ro김포한강8로 · Gimpo-si | 879 | +8.3% | 82.6 | Office lunch | Early growth |
| Seongnam-daero 925beon-gil성남대로925번길 · Bundang-gu, Seongnam-si | 195 | +4.8% | 82.4 | Dining & shopping | Nearing oversupply |
| Ateusenteo-ro아트센터로 · Bupyeong-gu | 84 | +6.3% | 82.2 | Neighborhood daily | Early growth |
| Seonsuchon-ro선수촌로 · Haeundae-gu | 562 | +4.1% | 82.2 | Neighborhood daily | Early growth |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing education brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Deogyeong-daero덕영대로 · Paldal-gu, Suwon-si | 670 | +3.9% | 84.9 | Mixed-use | Early growth |
| Dongil-ro 204ga-gil동일로204가길 · Nowon-gu | 266 | +7.3% | 84.9 | Mixed-use | Growing |
| Jungang-ro중앙로 · Ilsandong-gu, Goyang-si | 1,919 | +5.3% | 84.0 | Office lunch | Early growth |
| Sinpung-ro신풍로 · Yeongdeungpo-gu | 305 | +7.4% | 83.7 | Neighborhood daily | Growing |
| Giljunam-ro길주남로 · Bupyeong-gu | 392 | +7.1% | 83.3 | After-work dining | Growing |
| Gugal-ro 28beon-gil구갈로28번길 · Giheung-gu, Yongin-si | 164 | +31.2% | 82.7 | Office lunch | Nearing oversupply |
| Seogang-ro서강로 · Mapo-gu | 303 | +11.8% | 82.6 | Office lunch | Growing |
Cite as: “Asobi (아소비), a Korean education brand, grew from 1,680 to 1,761 stores in 2025 (+81, +4.8%), with 359 openings and 278 closures. Ipjimap maps 294 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.