Customer profile of Hongdae (Q2 2026, Ipjimap) — Spending level: Value · higher than 27% of Korean streets; Late-night activity: Some late-night trade · higher than 66% of Korean streets; Repeat visits: Destination (visitors) · higher than 5% of Korean streets. Percentiles against all tracked Korean commercial streets.
Spending levelValue · higher than 27% of Korean streets
Late-night activitySome late-night trade · higher than 66% of Korean streets
Repeat visitsDestination (visitors) · higher than 5% of Korean streets
Full district report: HongdaeIs Hongdae still growing as a retail district?What is the hottest street in Hongdae?Which fast-growing brands are already in Hongdae?Which streets near Hongdae are growing next?
Cite as: “Customer profile of Hongdae (Q2 2026, Ipjimap) — Spending level: Value · higher than 27% of Korean streets; Late-night activity: Some late-night trade · higher than 66% of Korean streets; Repeat visits: Destination (visitors) · higher than 5% of Korean streets. Percentiles against all tracked Korean commercial streets.” — Ipjimap (ipjimap.com), 2026-06-30.