The short answer
Hongik-ro (홍익로) in Mapo-gu, Seoul has 149 active stores across 82 business categories, +4.9% versus the previous quarter (Q2 2026). It is a dining alley street at the “growing” stage, graded A.
What's on the street
Food & drink 36%Retail 19%Personal services 27%Education 2%Leisure 3%Lodging 2%Real estate 2%Other 9%
Who shops here
Spending levelPremium · higher than 87% of Korean streets
Late-night activitySome late-night trade · higher than 51% of Korean streets
Repeat visitsDestination (visitors) · higher than 5% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| Junoheeo준오헤어 | Hair & beauty | 177 | +7 |
| Momoyubu모모유부 | Korean food | 10 | +2 |
| Abikko아비꼬 | Other dining | 97 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Woldeukeopbuk-ro 5na-gil월드컵북로5나길 · Mapo-gu | 60 | +13.2% | 84.5 | Dining alley | Early growth |
| Yanghwa-ro 23-gil양화로23길 · Mapo-gu | 80 | +17.6% | 82.8 | Late-night | Growing |
| Wausan-ro와우산로 · Mapo-gu | 713 | +9.9% | 81.2 | Office lunch | Nearing oversupply |
| Wausan-ro 29-gil와우산로29길 · Mapo-gu | 279 | +5.7% | 80.5 | Late-night | Growing |
| Yanghwa-ro양화로 · Mapo-gu | 1,378 | +3.8% | 79.9 | Office lunch | Early growth |
Streets like Hongik-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Namsan-ro 7-gil남산로7길 · Jung-gu | 56 | -1.8% | 42.7 | Dining alley | Quality improving |
| Waryong-ro 45-gil와룡로45길 · Dalseo-gu | 54 | -1.8% | 37.5 | Neighborhood daily | Quality improving |
| Doksan-ro 65-gil독산로65길 · Geumcheon-gu | 45 | +9.8% | 81.1 | Dining alley | Growing |
| Jungang-gil중앙길 · Gwanak-gu | 89 | +17.1% | 84.6 | Dining alley | Growing |
| Yangjae-daero 112-gil양재대로112길 · Gangdong-gu | 59 | +3.5% | 76.6 | Neighborhood daily | Nearing oversupply |
Cite as: “Hongik-ro (홍익로) in Mapo-gu, Seoul has 149 active stores across 82 business categories, +4.9% versus the previous quarter (Q2 2026). It is a dining alley street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.