The short answer
Wausan-ro (와우산로) in Mapo-gu, Seoul has 713 active stores across 317 business categories, +9.9% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 27%Retail 15%Personal services 7%Education 14%Leisure 4%Lodging 3%Real estate 3%Other 27%
Who shops here
Spending levelValue · higher than 11% of Korean streets
Late-night activitySome late-night trade · higher than 69% of Korean streets
Repeat visitsDestination (visitors) · higher than 5% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Myeonsikdang면식당 | Japanese | 35 | +22 |
| Jadamchikin자담치킨 | Fried chicken | 708 | +22 |
| Pokeoldei포케올데이 | 기타 외국식 | 135 | +20 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Hansabalpocha한사발포차 | Korean food | 19 | +13 |
| Maenghosujedonkkaseu맹호수제돈까스 | Korean food | 20 | +9 |
| Samcheongdang삼청당 | Korean snacks | 23 | +8 |
| Junoheeo준오헤어 | Hair & beauty | 177 | +7 |
| Teumsaeramyeon틈새라면 | Korean snacks | 58 | +3 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seogang-ro서강로 · Mapo-gu | 303 | +11.8% | 82.6 | Office lunch | Growing |
| Hongik-ro홍익로 · Mapo-gu | 149 | +4.9% | 82.1 | Dining alley | Growing |
| Wausan-ro 29-gil와우산로29길 · Mapo-gu | 279 | +5.7% | 80.5 | Late-night | Growing |
| Yanghwa-ro양화로 · Mapo-gu | 1,378 | +3.8% | 79.9 | Office lunch | Early growth |
| Wausan-ro 21-gil와우산로21길 · Mapo-gu | 164 | +3.1% | 79.0 | Late-night | Growing |
Streets like Wausan-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Teheran-ro 53-gil테헤란로53길 · Gangnam-gu | 58 | +13.7% | 77.9 | Office lunch | Growing |
| Dosan-daero 37-gil도산대로37길 · Gangnam-gu | 68 | +4.6% | 74.0 | Office lunch | Growing |
| Samgae-ro삼개로 · Mapo-gu | 166 | +3.8% | 79.1 | Office lunch | Growing |
| Teheran-ro 19-gil테헤란로19길 · Gangnam-gu | 111 | +2.8% | 72.5 | Office lunch | Quality slipping |
| Saechang-ro새창로 · Mapo-gu | 205 | +7.3% | 81.0 | Office lunch | Growing |
Cite as: “Wausan-ro (와우산로) in Mapo-gu, Seoul has 713 active stores across 317 business categories, +9.9% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.