The short answer
Udong 1-ro (우동1로) in Haeundae-gu, Busan has 139 active stores across 51 business categories, +11.2% versus the previous quarter (Q2 2026). It is a dining alley street at the “nearing oversupply” stage, graded A.
What's on the street
Food & drink 45%Retail 19%Personal services 12%Education 3%Leisure 1%Lodging 5%Real estate 8%Other 7%
Who shops here
Spending levelPremium · higher than 87% of Korean streets
Late-night activitySome late-night trade · higher than 56% of Korean streets
Repeat visitsDestination (visitors) · higher than 24% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| Dujjim두찜 | Korean food | 603 | +11 |
| Yomiudongyoja요미우돈교자 | Japanese | 21 | +10 |
| Kojihauseu코지하우스 | Western food | 45 | +9 |
| Siminjokbalbossam시민족발보쌈 | Korean food | 17 | +8 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gunam-ro구남로 · Haeundae-gu | 184 | +3.4% | 82.2 | Late-night | Early growth |
| Udong 1-ro 20beon-gil우동1로20번길 · Haeundae-gu | 67 | +8.1% | 81.7 | Dining alley | Nearing oversupply |
| Gunam-ro 29beon-gil구남로29번길 · Haeundae-gu | 91 | +4.6% | 81.3 | Mixed-use | Growing |
| Haeundaehaebyeon-ro해운대해변로 · Haeundae-gu | 657 | +6.3% | 81.1 | Mixed-use | Growing |
| Haeundaehaebyeon-ro 221beon-gil해운대해변로221번길 · Haeundae-gu | 24 | +14.3% | 80.4 | Late-night | Nearing oversupply |
Streets like Udong 1-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Hwarang-ro 32-gil화랑로32길 · Seongbuk-gu | 62 | +6.9% | 77.3 | Dining alley | Nearing oversupply |
| Guyeonbanggok-ro구연방곡로 · Gijang-gun | 80 | +5.3% | 78.2 | Mixed-use | Growing |
| Seokcheon-ro 2beon-gil석천로2번길 · Wonmi-gu, Bucheon-si | 40 | +5.3% | 71.9 | Café & youth | Growing |
| Wonseon 1-ro원선1로 · Danwon-gu, Ansan-si | 76 | +8.6% | 82.7 | Dining alley | Growing |
| Donggye-ro동계로 · Dong-gu | 66 | — | 59.7 | Café & youth | — |
Cite as: “Udong 1-ro (우동1로) in Haeundae-gu, Busan has 139 active stores across 51 business categories, +11.2% versus the previous quarter (Q2 2026). It is a dining alley street at the “nearing oversupply” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.