The short answer
Ekseupo-ro 123beon-gil (엑스포로123번길) in Yuseong-gu, Daejeon has 97 active stores across 43 business categories, +10.2% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “growing” stage, graded A.
What's on the street
Food & drink 33%Retail 20%Personal services 8%Education 6%Leisure 2%Lodging 3%Real estate 15%Other 12%
Who shops here
Spending levelPremium · higher than 87% of Korean streets
Late-night activityMostly daytime · higher than 37% of Korean streets
Repeat visitsDriven by regulars · higher than 81% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| 10% Specialty Coffee텐퍼센트스페셜티커피 | Coffee | 814 | +193 |
| Yogeoteuwoldeu요거트월드 | Other dining | 164 | +69 |
| Hansot한솥 | Korean food | 811 | +18 |
| Hanmaeumjeongyuksikdang한마음정육식당 | Korean food | 137 | +13 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Janghodeoksonmandu장호덕손만두 | Korean snacks | 178 | +9 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Ekseupo-ro 151beon-gil엑스포로151번길 · Yuseong-gu | 111 | -1.8% | 42.0 | Dining alley | Quality slipping |
Streets like Ekseupo-ro 123beon-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saenggok-ro생곡로 · Gangseo-gu | 45 | +15.4% | 79.0 | Mixed-use | Early growth |
| Cheonhajangsa-ro천하장사로 · Masanhappo-gu, Changwon-si | 75 | -2.6% | 39.0 | Dining alley | Stable |
| Gapo-ro가포로 · Masanhappo-gu, Changwon-si | 160 | 0.0% | 60.2 | Neighborhood daily | Stable |
| Jungang-daero 1945beon-gil중앙대로1945번길 · Geumjeong-gu | 60 | +3.5% | 77.3 | Mixed-use | Early growth |
| Saeteo-ro새터로 · Gwangmyeong-si | 120 | +11.1% | 84.4 | Neighborhood daily | Growing |
Cite as: “Ekseupo-ro 123beon-gil (엑스포로123번길) in Yuseong-gu, Daejeon has 97 active stores across 43 business categories, +10.2% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.