The short answer
Sangwon 1-gil (상원1길) in Seongdong-gu, Seoul has 255 active stores across 131 business categories, 0.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
What's on the street
Food & drink 16%Retail 10%Personal services 5%Education 4%Leisure 1%Lodging 0%Real estate 3%Other 61%
Who shops here
Spending levelValue · higher than 4% of Korean streets
Late-night activityMostly daytime · higher than 8% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Gangnamgyoja강남교자 | Other dining | 26 | +5 |
| Kacheugongbang카츠공방 | Japanese | 12 | +5 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeonmujang 5ga-gil연무장5가길 · Seongdong-gu | 236 | +10.3% | 81.1 | Office lunch | Early growth |
| Seoulsup 4-gil서울숲4길 · Seongdong-gu | 111 | +7.8% | 80.7 | Office lunch | Growing |
| Wangsimni-ro 5-gil왕십리로5길 · Seongdong-gu | 40 | +14.3% | 79.8 | Dining alley | Nearing oversupply |
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Sangwon 12-gil상원12길 · Seongdong-gu | 164 | +8.6% | 78.5 | Office lunch | Nearing oversupply |
Streets like Sangwon 1-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Mullaebuk-ro문래북로 · Yeongdeungpo-gu | 189 | +2.2% | 72.6 | Office lunch | Quality slipping |
| Tojeong-ro 35-gil토정로35길 · Mapo-gu | 116 | +20.8% | 80.8 | Office lunch | Early growth |
| Seocho-daero서초대로 · Seocho-gu | 2,132 | +2.5% | 76.8 | Office lunch | Stable |
| Yeongdeungpo-ro 13-gil영등포로13길 · Yeongdeungpo-gu | 72 | +28.6% | 77.8 | Office lunch | Nearing oversupply |
| Seochojungang-ro 24-gil서초중앙로24길 · Seocho-gu | 349 | +0.9% | 72.2 | Office lunch | Quality slipping |
Cite as: “Sangwon 1-gil (상원1길) in Seongdong-gu, Seoul has 255 active stores across 131 business categories, 0.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.