The short answer
Seochojungang-ro 24-gil (서초중앙로24길) in Seocho-gu, Seoul has 349 active stores across 137 business categories, +0.9% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
What's on the street
Food & drink 12%Retail 8%Personal services 4%Education 8%Leisure 3%Real estate 4%Other 60%
Who shops here
Spending levelValue · higher than 4% of Korean streets
Late-night activityMostly daytime · higher than 7% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Syupeokichin슈퍼키친 | 기타도소매 | 72 | +41 |
| Gong Cha공차 | 음료 (커피 외) | 836 | +2 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seocho-daero 65-gil서초대로65길 · Seocho-gu | 53 | +26.2% | 83.3 | Neighborhood daily | Growing |
| Seochojungang-ro서초중앙로 · Seocho-gu | 1,632 | +5.4% | 80.2 | Office lunch | Early growth |
| Seochojungang-ro 18-gil서초중앙로18길 · Seocho-gu | 131 | +22.4% | 79.5 | Office lunch | Growing |
| Beobwon-ro 3-gil법원로3길 · Seocho-gu | 301 | +11.9% | 77.7 | Office lunch | Growing |
| Banpo-daero 28-gil반포대로28길 · Seocho-gu | 247 | +5.6% | 77.1 | Office lunch | Growing |
Streets like Seochojungang-ro 24-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seongsuil-ro성수일로 · Seongdong-gu | 477 | -3.0% | 40.6 | Office lunch | Declining |
| Tojeong-ro 35-gil토정로35길 · Mapo-gu | 116 | +20.8% | 80.8 | Office lunch | Early growth |
| Sangwon 1-gil상원1길 · Seongdong-gu | 255 | 0.0% | 56.9 | Office lunch | Quality slipping |
| Mullaebuk-ro문래북로 · Yeongdeungpo-gu | 189 | +2.2% | 72.6 | Office lunch | Quality slipping |
| Seonyu-ro 3-gil선유로3길 · Yeongdeungpo-gu | 80 | +1.3% | 70.4 | Office lunch | Quality slipping |
Cite as: “Seochojungang-ro 24-gil (서초중앙로24길) in Seocho-gu, Seoul has 349 active stores across 137 business categories, +0.9% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.