The short answer
Seochojungang-ro (서초중앙로) in Seocho-gu, Seoul has 1,632 active stores across 560 business categories, +5.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.
What's on the street
Food & drink 10%Retail 8%Personal services 3%Education 7%Leisure 1%Lodging 0%Real estate 5%Other 65%
Who shops here
Spending levelValue · higher than 3% of Korean streets
Late-night activityMostly daytime · higher than 8% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Norang Chicken노랑통닭 | Fried chicken | 751 | +101 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Siseon시선 | Coffee | 119 | +63 |
| Eutteumpeulleoseuangyeong으뜸플러스안경 | 안경 | 284 | +40 |
| Peuraengkeubeogeo프랭크버거 | Fast food | 622 | +31 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Sundaesillok순대실록 | Korean food | 39 | +17 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Banpo-daero 27-gil반포대로27길 · Seocho-gu | 32 | +28.0% | 88.7 | Dining alley | Growing |
| Seocho-daero 65-gil서초대로65길 · Seocho-gu | 53 | +26.2% | 83.3 | Neighborhood daily | Growing |
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Seochojungang-ro 18-gil서초중앙로18길 · Seocho-gu | 131 | +22.4% | 79.5 | Office lunch | Growing |
Streets like Seochojungang-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seonyu-ro 3-gil선유로3길 · Yeongdeungpo-gu | 80 | +1.3% | 70.4 | Office lunch | Quality slipping |
| Nonhyeon-ro 75-gil논현로75길 · Gangnam-gu | 139 | +21.9% | 77.7 | Office lunch | Nearing oversupply |
| Gangnam-daero 93-gil강남대로93길 · Seocho-gu | 81 | +3.9% | 68.5 | Office lunch | Growing |
| Nonhyeon-ro 97-gil논현로97길 · Gangnam-gu | 49 | +6.5% | 69.8 | Office lunch | Nearing oversupply |
| Teheran-ro 86-gil테헤란로86길 · Gangnam-gu | 88 | +8.6% | 72.6 | Office lunch | Growing |
Cite as: “Seochojungang-ro (서초중앙로) in Seocho-gu, Seoul has 1,632 active stores across 560 business categories, +5.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.