The short answer
Toegye-ro (퇴계로) in Jung-gu, Seoul has 2,072 active stores across 957 business categories, +2.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.
What's on the street
Food & drink 21%Retail 34%Personal services 4%Education 3%Leisure 2%Lodging 2%Real estate 2%Other 31%
Who shops here
Spending levelMid-market · higher than 50% of Korean streets
Late-night activityMostly daytime · higher than 48% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| 79daepo79대포 | Pub & bar | 126 | +35 |
| Bueochikin부어치킨 | Fried chicken | 260 | +31 |
| 153gupoguksu153구포국수 | Korean food | 58 | +29 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Cheogatjibyangnyeomchikin처갓집양념치킨 | Fried chicken | 1,254 | +21 |
| Pokeoldei포케올데이 | 기타 외국식 | 135 | +20 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seoae-ro 1-gil서애로1길 · Jung-gu | 65 | +3.2% | 79.2 | Dining alley | Growing |
| Seoae-ro서애로 · Jung-gu | 158 | +9.7% | 79.1 | Office lunch | Growing |
| Dongho-ro 24-gil동호로24길 · Jung-gu | 64 | +8.5% | 78.8 | Dining alley | Growing |
| Toegye-ro 27-gil퇴계로27길 · Jung-gu | 90 | +20.0% | 78.5 | Office lunch | Nearing oversupply |
| Supyo-ro수표로 · Jung-gu | 408 | +3.0% | 78.3 | Office lunch | Early growth |
Streets like Toegye-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saechang-ro새창로 · Yongsan-gu | 444 | +0.9% | 77.9 | Mixed-use | Stable |
| Hoenamu-ro 13ga-gil회나무로13가길 · Yongsan-gu | 64 | 0.0% | 55.6 | Mixed-use | Quality slipping |
| Bonghwang-ro봉황로 · Imsil-gun | 89 | -5.3% | 36.6 | Mixed-use | Declining |
| Yeonmujang-gil연무장길 · Seongdong-gu | 343 | -2.6% | 43.4 | Office lunch | Quality slipping |
| Dalgubeol-daero달구벌대로 · Dalseo-gu | 1,317 | +2.5% | 81.1 | Mixed-use | Quality improving |
Cite as: “Toegye-ro (퇴계로) in Jung-gu, Seoul has 2,072 active stores across 957 business categories, +2.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality improving” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.