The short answer
Yeonmujang-gil (연무장길) in Seongdong-gu, Seoul has 343 active stores across 207 business categories, -2.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded A.
What's on the street
Food & drink 28%Retail 31%Personal services 8%Education 3%Leisure 1%Lodging 3%Real estate 3%Other 24%
Who shops here
Spending levelMid-market · higher than 56% of Korean streets
Late-night activityMostly daytime · higher than 45% of Korean streets
Repeat visitsDestination (visitors) · higher than 9% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Myeonsikdang면식당 | Japanese | 35 | +22 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Gildongudong길동우동 | Other dining | 93 | +14 |
| Banjiha반지하 | Korean food | 12 | +9 |
| Janjan잔잔 | Pub & bar | 42 | +6 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeonmujang 5ga-gil연무장5가길 · Seongdong-gu | 236 | +10.3% | 81.1 | Office lunch | Early growth |
| Seongdeokjeong 15-gil성덕정15길 · Seongdong-gu | 77 | +11.6% | 80.0 | Dining alley | Nearing oversupply |
| Achasan-ro아차산로 · Seongdong-gu | 696 | +3.7% | 79.1 | Office lunch | Growing |
| Ttukseom-ro 15-gil뚝섬로15길 · Seongdong-gu | 28 | +12.0% | 78.5 | Office lunch | Early growth |
| Seongdeokjeong 19-gil성덕정19길 · Seongdong-gu | 28 | +27.3% | 78.5 | Café & youth | Early growth |
Streets like Yeonmujang-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bongsanmunhwa-gil봉산문화길 · Jung-gu | 104 | +2.0% | 74.3 | Mixed-use | Stable |
| Woldeukeop-ro 11-gil월드컵로11길 · Mapo-gu | 50 | +16.3% | 76.7 | Office lunch | Nearing oversupply |
| Saechang-ro새창로 · Yongsan-gu | 444 | +0.9% | 77.9 | Mixed-use | Stable |
| Dalgubeol-daero달구벌대로 · Dalseo-gu | 1,317 | +2.5% | 81.1 | Mixed-use | Quality improving |
| Eulji-ro을지로 · Jung-gu | 1,131 | -0.3% | 46.5 | Office lunch | Stable |
Cite as: “Yeonmujang-gil (연무장길) in Seongdong-gu, Seoul has 343 active stores across 207 business categories, -2.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.