The short answer
Eulji-ro (을지로) in Jung-gu, Seoul has 1,131 active stores across 495 business categories, -0.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
What's on the street
Food & drink 28%Retail 32%Personal services 4%Education 2%Leisure 2%Lodging 2%Real estate 2%Other 29%
Who shops here
Spending levelMid-market · higher than 55% of Korean streets
Late-night activityMostly daytime · higher than 43% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Gomanggo고망고 | 음료 (커피 외) | 68 | +16 |
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
| Rekodeupija레코드피자 | Pizza | 24 | +5 |
| Jejuseu제주스 | 음료 (커피 외) | 39 | +5 |
| Cheongyeon청연 | Japanese | 20 | +5 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro종로 · Jongno-gu | 2,740 | +3.7% | 83.5 | Mixed-use | Early growth |
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Toegye-ro퇴계로 · Jung-gu | 2,072 | +2.4% | 81.2 | Office lunch | Quality improving |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
Streets like Eulji-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saechang-ro새창로 · Yongsan-gu | 444 | +0.9% | 77.9 | Mixed-use | Stable |
| Yeonmujang-gil연무장길 · Seongdong-gu | 343 | -2.6% | 43.4 | Office lunch | Quality slipping |
| Woldeukeop-ro 11-gil월드컵로11길 · Mapo-gu | 50 | +16.3% | 76.7 | Office lunch | Nearing oversupply |
| Itaewon-ro 55ga-gil이태원로55가길 · Yongsan-gu | 43 | -10.4% | 33.5 | Office lunch | Declining |
| Hoenamu-ro 13ga-gil회나무로13가길 · Yongsan-gu | 64 | 0.0% | 55.6 | Mixed-use | Quality slipping |
Cite as: “Eulji-ro (을지로) in Jung-gu, Seoul has 1,131 active stores across 495 business categories, -0.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.