The short answer
Euljiro had 3,139 active stores on 23 commercial streets in Q2 2026, +1.1% (+35) versus the previous quarter; 11 streets added stores. It ranks #20 of 23 famous Korean retail districts for store growth this quarter.
What's on the street
Share of active stores by category.
Who shops here
Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.
Hottest streets in Euljiro
Ranked by momentum — this quarter's rise in store count and density.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Supyo-ro수표로 · Jung-gu | 408 | +3.0% | 78.3 | 3 | Office lunch | Early growth |
| Chungmu-ro 9-gil충무로9길 · Jung-gu | 29 | +16.0% | 76.5 | 0 | Late-night | Growing |
| Chungmu-ro충무로 · Jung-gu | 365 | +2.0% | 75.8 | 6 | Office lunch | Stable |
| Chungmu-ro 7-gil충무로7길 · Jung-gu | 33 | +17.9% | 74.5 | 0 | Office lunch | Early growth |
| Eulji-ro 33-gil을지로33길 · Jung-gu | 55 | +7.8% | 74.0 | 0 | Office lunch | Growing |
| Dongho-ro 37-gil동호로37길 · Jung-gu | 28 | +7.7% | 74.0 | 0 | Office lunch | Nearing oversupply |
Fast-growing brands already here
Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Kapeyoajeong카페요아정 | Coffee | 372 | +357 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Gasit갓잇 | Other dining | 30 | +24 |
| Bokhodu복호두 | Bakery | 131 | +22 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Gomanggo고망고 | 음료 (커피 외) | 68 | +16 |
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
Next streets nearby
Streets within 1.5 km of Euljiro, outside its core, that added stores this quarter — where activity tends to spill over.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Sogong-ro소공로 · Jung-gu | 498 | +2.9% | 84.3 | 2 | Mixed-use | Quality improving |
| Cheonggyecheon-ro청계천로 · Jung-gu | 535 | +5.1% | 83.6 | 7 | Office lunch | Growing |
| Jong-ro종로 · Jongno-gu | 2,740 | +3.7% | 83.5 | 47 | Mixed-use | Early growth |
| Namdaemun-ro남대문로 · Jung-gu | 930 | +3.0% | 82.9 | 9 | Mixed-use | Stable |
| Jangchungdan-ro장충단로 · Jung-gu | 1,023 | +0.8% | 82.8 | 8 | Mixed-use | Quality improving |
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | 1 | Late-night | Nearing oversupply |
Streets like Euljiro, elsewhere in Korea
Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Nonhyeon-ro 150-gil논현로150길 · Gangnam-gu | 100 | -3.9% | 35.2 | Office lunch | Declining |
| Apgujeong-ro 4-gil압구정로4길 · Gangnam-gu | 95 | +4.4% | 73.9 | Office lunch | Growing |
| Daesagwan-ro 34-gil대사관로34길 · Yongsan-gu | 92 | +2.2% | 68.8 | Office lunch | Stable |
| Seolleung-ro 131-gil선릉로131길 · Gangnam-gu | 88 | +4.8% | 77.1 | Office lunch | Early growth |
| Yangpyeong-ro양평로 · Yeongdeungpo-gu | 709 | +3.5% | 79.6 | Office lunch | Early growth |
| Yeongdeungpo-ro 5-gil영등포로5길 · Yeongdeungpo-gu | 96 | +3.2% | 73.3 | Office lunch | Nearing oversupply |
On the map
How this district is defined
“Euljiro” is a colloquial name. Ipjimap groups the administrative neighborhoods Euljiro-dong and counts every street with 20+ stores.