The short answer
Supyo-ro (수표로) in Jung-gu, Seoul has 408 active stores across 216 business categories, +3.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.
What's on the street
Food & drink 28%Retail 11%Personal services 3%Education 1%Leisure 1%Lodging 3%Real estate 3%Other 49%
Who shops here
Spending levelValue · higher than 10% of Korean streets
Late-night activitySome late-night trade · higher than 65% of Korean streets
Repeat visitsDestination (visitors) · higher than 0% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bokhodu복호두 | Bakery | 131 | +22 |
| Paranmanjan파란만잔 | Coffee | 46 | +4 |
| Raepseu랩스 | 스포츠 관련 | 11 | +1 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Toegye-ro퇴계로 · Jung-gu | 2,072 | +2.4% | 81.2 | Office lunch | Quality improving |
| Myeongdong 8na-gil명동8나길 · Jung-gu | 114 | +3.6% | 80.1 | Mixed-use | Early growth |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
Streets like Supyo-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seonyuseo-ro 25-gil선유서로25길 · Yeongdeungpo-gu | 75 | +7.1% | 75.4 | Office lunch | Nearing oversupply |
| Hakdong-ro 2-gil학동로2길 · Gangnam-gu | 225 | +13.1% | 80.6 | Office lunch | Nearing oversupply |
| Banpo-daero 12-gil반포대로12길 · Seocho-gu | 50 | -5.7% | 31.1 | Office lunch | Declining |
| Jungang-daero 236beon-gil중앙대로236번길 · Dong-gu | 55 | +7.8% | 76.9 | Office lunch | Early growth |
| Gangnam-daero 58-gil강남대로58길 · Gangnam-gu | 56 | +3.7% | 69.1 | Office lunch | Nearing oversupply |
Cite as: “Supyo-ro (수표로) in Jung-gu, Seoul has 408 active stores across 216 business categories, +3.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.