Growing franchise brands already trading in Ikseon-dong & Jongno: Paik's Coffee (빽다방), Saengmacha (생마차), Bonjuk & Bibimbap (본죽&비빔밥), Ilpumyangpyeonghaejangguk (일품양평해장국), AVA Hair (에이바헤어), THE VENTI (더벤티) (Q2 2026, Ipjimap). Only brands with more openings than closures over the past year are counted.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Saengmacha생마차 | Pub & bar | 181 | +167 |
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Ilpumyangpyeonghaejangguk일품양평해장국 | Korean food | 394 | +112 |
| AVA Hair에이바헤어 | Hair & beauty | 320 | +102 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Nomoeopija노모어피자 | Pizza | 174 | +78 |
| Tanghwakungpumaratang탕화쿵푸마라탕 | Chinese | 492 | +73 |
| Insaengagujjim인생아구찜 | Korean food | 175 | +63 |
| Siseon시선 | Coffee | 119 | +63 |
Full district report: Ikseon-dong & JongnoIs Ikseon-dong & Jongno still growing as a retail district?What is the hottest street in Ikseon-dong & Jongno?Who shops in Ikseon-dong & Jongno?Which streets near Ikseon-dong & Jongno are growing next?
Cite as: “Growing franchise brands already trading in Ikseon-dong & Jongno: Paik's Coffee (빽다방), Saengmacha (생마차), Bonjuk & Bibimbap (본죽&비빔밥), Ilpumyangpyeonghaejangguk (일품양평해장국), AVA Hair (에이바헤어), THE VENTI (더벤티) (Q2 2026, Ipjimap). Only brands with more openings than closures over the past year are counted.” — Ipjimap (ipjimap.com), 2026-06-30.