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Question · Q2 2026

What is the hottest street in Ikseon-dong & Jongno?

Jong-ro (종로) is the street with the strongest momentum in Ikseon-dong & Jongno this quarter, with 2,740 stores and a momentum score of 83.5 (Q2 2026, Ipjimap).

StreetStoresQoQMomentumGrowing brandsCharacterStage
Jong-ro종로 · Jongno-gu2,740+3.7%83.547Mixed-useEarly growth
Jong-ro 12-gil종로12길 · Jongno-gu89+12.7%82.21Late-nightNearing oversupply
Changgyeonggung-ro창경궁로 · Jongno-gu713+1.9%82.214Mixed-useQuality improving
Supyo-ro수표로 · Jongno-gu315+4.7%79.67After-work diningGrowing
Jong-ro 14-gil종로14길 · Jongno-gu43+10.3%79.44Late-nightNearing oversupply
Samil-daero삼일대로 · Jongno-gu383+1.9%79.37Mixed-useStable
Cite as: “Jong-ro (종로) is the street with the strongest momentum in Ikseon-dong & Jongno this quarter, with 2,740 stores and a momentum score of 83.5 (Q2 2026, Ipjimap).” — Ipjimap (ipjimap.com), 2026-06-30.