The short answer
Saemunan-ro 5-gil (새문안로5길) in Jongno-gu, Seoul has 237 active stores across 117 business categories, +4.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.
What's on the street
Food & drink 54%Retail 8%Personal services 4%Education 3%Leisure 2%Real estate 2%Other 27%
Who shops here
Spending levelValue · higher than 36% of Korean streets
Late-night activitySome late-night trade · higher than 63% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Keopinain커피나인 | Coffee | 67 | +26 |
| Hansot한솥 | Korean food | 811 | +18 |
| Sundaesillok순대실록 | Korean food | 39 | +17 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Yangsando양산도 | Korean food | 28 | +5 |
| Tamnasundaegukgamjatang탐라순대국감자탕 | Korean food | 18 | +4 |
| Yonghodongnakji용호동낙지 | Other dining | 37 | +3 |
| Jiteu지트 | Education | 13 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saemunan-ro새문안로 · Jung-gu | 52 | +6.1% | 81.5 | Mixed-use | Growing |
| Sajik-ro 8-gil사직로8길 · Jongno-gu | 189 | +3.9% | 79.2 | Dining alley | Growing |
| Namdaemun-ro 9-gil남대문로9길 · Jung-gu | 206 | +7.3% | 78.5 | Mixed-use | Nearing oversupply |
| Ujeongguk-ro우정국로 · Jongno-gu | 179 | +1.1% | 75.7 | Office lunch | Stable |
| Hyoja-ro 7-gil효자로7길 · Jongno-gu | 28 | +16.7% | 74.9 | Office lunch | Growing |
Streets like Saemunan-ro 5-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Duryugongwon-ro두류공원로 · Dalseo-gu | 165 | +13.8% | 86.8 | Dining alley | Growing |
| Sadang-ro 30-gil사당로30길 · Dongjak-gu | 142 | +2.2% | 72.7 | After-work dining | Stable |
| Cheongnyong 1-gil청룡1길 · Gwanak-gu | 46 | +4.5% | 75.1 | After-work dining | Growing |
| Eoulmadang-ro 5-gil어울마당로5길 · Mapo-gu | 79 | 0.0% | 55.2 | Office lunch | Stable |
| Haegwan-ro해관로 · Jung-gu | 232 | +5.0% | 79.0 | After-work dining | Growing |
Cite as: “Saemunan-ro 5-gil (새문안로5길) in Jongno-gu, Seoul has 237 active stores across 117 business categories, +4.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.