The short answer
Ujeongguk-ro (우정국로) in Jongno-gu, Seoul has 179 active stores across 98 business categories, +1.1% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
What's on the street
Food & drink 31%Retail 33%Personal services 1%Education 3%Lodging 1%Real estate 1%Other 32%
Who shops here
Spending levelValue · higher than 26% of Korean streets
Late-night activityMostly daytime · higher than 37% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Sonkeunhalmaesundaeguk손큰할매순대국 | Korean food | 50 | +5 |
| Bonuribansang본우리반상 | Korean food | 16 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Saemunan-ro 5-gil새문안로5길 · Jongno-gu | 237 | +4.4% | 80.4 | Office lunch | Growing |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
Streets like Ujeongguk-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yangjae-daero 66-gil양재대로66길 · Songpa-gu | 49 | +13.9% | 82.6 | Office lunch | Nearing oversupply |
| Sinsu-ro신수로 · Suji-gu, Yongin-si | 192 | -0.5% | 43.7 | Office lunch | Stable |
| Munin-ro 31beon-gil문인로31번길 · Suji-gu, Yongin-si | 88 | +4.8% | 76.0 | Office lunch | Growing |
| Jungang-daero중앙대로 · Dong-gu | 758 | +6.5% | 82.5 | Office lunch | Early growth |
| Dongil-ro 129-gil동일로129길 · Jungnang-gu | 118 | +26.9% | 85.7 | Mixed-use | Nearing oversupply |
Cite as: “Ujeongguk-ro (우정국로) in Jongno-gu, Seoul has 179 active stores across 98 business categories, +1.1% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.