The short answer
Seocho-daero 77-gil (서초대로77길) in Seocho-gu, Seoul has 436 active stores across 170 business categories, +3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.
What's on the street
Food & drink 21%Retail 10%Personal services 3%Education 9%Leisure 4%Lodging 0%Real estate 3%Other 48%
Who shops here
Spending levelValue · higher than 16% of Korean streets
Late-night activitySome late-night trade · higher than 62% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Saengmacha생마차 | Pub & bar | 181 | +167 |
| Siseon시선 | Coffee | 119 | +63 |
| Yeongsamineujeongsogalbi영삼이네우정소갈비 | Korean food | 53 | +31 |
| Pyeonpyeonjip편편집 | Korean food | 79 | +31 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Hejeueop헤즈업 | Other dining | 62 | +29 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Dakdonggari닭동가리 | Korean food | 27 | +24 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangnam-daero 114-gil강남대로114길 · Gangnam-gu | 112 | +45.5% | 84.8 | Office lunch | Nearing oversupply |
| Gangnam-daero 112-gil강남대로112길 · Gangnam-gu | 281 | +49.5% | 83.8 | Office lunch | Nearing oversupply |
| Seocho-daero 65-gil서초대로65길 · Seocho-gu | 53 | +26.2% | 83.3 | Neighborhood daily | Growing |
| Seocho-daero 78-gil서초대로78길 · Seocho-gu | 302 | +6.3% | 80.2 | Office lunch | Growing |
| Gangnam-daero 120-gil강남대로120길 · Gangnam-gu | 120 | +16.5% | 80.0 | Office lunch | Nearing oversupply |
Streets like Seocho-daero 77-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeongsin-ro 34-gil영신로34길 · Yeongdeungpo-gu | 46 | +9.5% | 79.2 | Office lunch | Growing |
| Yangpyeong-ro양평로 · Yeongdeungpo-gu | 709 | +3.5% | 79.6 | Office lunch | Early growth |
| Supyo-ro수표로 · Jung-gu | 408 | +3.0% | 78.3 | Office lunch | Early growth |
| Dangsan-ro 28-gil당산로28길 · Yeongdeungpo-gu | 82 | +43.9% | 81.6 | Office lunch | Nearing oversupply |
| Yanghwa-ro 8-gil양화로8길 · Mapo-gu | 98 | +11.4% | 75.4 | Office lunch | Growing |
Cite as: “Seocho-daero 77-gil (서초대로77길) in Seocho-gu, Seoul has 436 active stores across 170 business categories, +3.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “growing” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.