The short answer
Hejeueop (헤즈업), a Korean other dining brand, grew from 33 to 62 stores in 2025 (+29, +87.9%), with 30 openings and 1 closures. Ipjimap maps 132 of the commercial streets it operates on; most are late-night streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 30 openings vs 1 closures in 2025.
Who it serves
Core customers: middle-aged adults (24%). Main visit purpose: business entertaining. Price position: upper-mid.
Street character where it trades: late-night (62), after-work dining (20), mixed-use (15).
Where Hejeueop is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gobun-ro 31beon-gil고분로31번길 · Yeonje-gu | 49 | +19.5% | 85.7 | Late-night | Growing |
| Gimpohangang 9-ro 75beon-gil김포한강9로75번길 · Gimpo-si | 913 | +17.5% | 85.5 | Office lunch | Growing |
| Byeolnaejungang-ro별내중앙로 · Namyangju-si | 1,444 | +22.9% | 85.4 | Office lunch | Nearing oversupply |
| Suyeong-ro 322beon-gil수영로322번길 · Nam-gu | 59 | +15.7% | 84.9 | After-work dining | Growing |
| Baekjegobun-ro 7-gil백제고분로7길 · Songpa-gu | 581 | +9.4% | 83.6 | Mixed-use | Growing |
| Ori-ro 856beon-gil오리로856번길 · Gwangmyeong-si | 205 | +9.6% | 83.6 | Late-night | Early growth |
| Gyeongwon-daero 1403beon-gil경원대로1403번길 · Bupyeong-gu | 123 | +9.8% | 83.5 | Late-night | Growing |
| Okjeongdong-ro 7da-gil옥정동로7다길 · Yangju-si | 553 | +9.7% | 83.2 | Office lunch | Growing |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing other dining brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Jangje-ro장제로 · Bupyeong-gu | 512 | +12.0% | 87.4 | Mixed-use | Early growth |
| Godeogyeoyeom 9-gil고덕여염9길 · Pyeongtaek-si | 121 | +10.0% | 85.9 | Café & youth | Growing |
| Myeongjigukje 7-ro명지국제7로 · Gangseo-gu | 123 | +9.8% | 85.1 | Neighborhood daily | Early growth |
| Wonnohyeong-ro원노형로 · Jeju-si | 146 | +9.0% | 85.0 | Dining alley | Early growth |
| Dongil-ro 204ga-gil동일로204가길 · Nowon-gu | 266 | +7.3% | 84.9 | Mixed-use | Growing |
| Yesul-ro예술로 · Namdong-gu | 303 | +6.3% | 84.9 | Dining & shopping | Growing |
| Giheungyeok-ro기흥역로 · Giheung-gu, Yongin-si | 115 | +6.5% | 84.9 | Dining & shopping | Growing |
Cite as: “Hejeueop (헤즈업), a Korean other dining brand, grew from 33 to 62 stores in 2025 (+29, +87.9%), with 30 openings and 1 closures. Ipjimap maps 132 of the commercial streets it operates on; most are late-night streets.” — Ipjimap (ipjimap.com), 2026-06-30.