The short answer
Pyeonpyeonjip (편편집), a Korean Korean food brand, grew from 48 to 79 stores in 2025 (+31, +64.6%), with 35 openings and 4 closures. Ipjimap maps 53 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 35 openings vs 4 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.
Street character where it trades: neighborhood daily (20), mixed-use (12), office lunch (7).
Where Pyeonpyeonjip is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Bonsam-ro본삼로 · Sangnok-gu, Ansan-si | 227 | +12.4% | 85.0 | Mixed-use | Nearing oversupply |
| Jungang-daero중앙대로 · Danwon-gu, Ansan-si | 799 | +4.2% | 82.8 | Mixed-use | Early growth |
| Jungang-ro중앙로 · Ilsanseo-gu, Goyang-si | 1,645 | +5.2% | 82.2 | Neighborhood daily | Growing |
| Sanggye-ro 5-gil상계로5길 · Nowon-gu | 60 | +11.1% | 82.1 | Mixed-use | Nearing oversupply |
| Seouldaehak-ro 278beon-gil서울대학로278번길 · Siheung-si | 1,057 | +6.1% | 81.1 | Neighborhood daily | Growing |
| Pyeonghwa-ro평화로 · Yangju-si | 670 | +3.9% | 80.8 | Mixed-use | Early growth |
| Gonghang-daero공항대로 · Gangseo-gu | 2,885 | +4.5% | 80.6 | Office lunch | Early growth |
| Bupyeong-daero 165beon-gil부평대로165번길 · Bupyeong-gu | 29 | +7.4% | 80.1 | Café & youth | Early growth |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si | 93 | +27.4% | 88.6 | Office lunch | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |