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Rising brands / Korean food
Brand footprint · Q2 2026

Pyeonpyeonjip in Korea

Korean food · 편편집

79stores in Korea (2025)
+31net new stores in a year
+64.6%one-year growth
53commercial streets mapped

The short answer

Pyeonpyeonjip (편편집), a Korean Korean food brand, grew from 48 to 79 stores in 2025 (+31, +64.6%), with 35 openings and 4 closures. Ipjimap maps 53 of the commercial streets it operates on; most are neighborhood daily streets.

Store count, 2021–2025

Fair Trade Commission franchise disclosures. 35 openings vs 4 closures in 2025.

Who it serves

Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.

Street character where it trades: neighborhood daily (20), mixed-use (12), office lunch (7).

Where Pyeonpyeonjip is strongest

Streets it already operates on, ranked by this quarter's momentum.

StreetStoresQoQMomentumCharacterStage
Bonsam-ro본삼로 · Sangnok-gu, Ansan-si227+12.4%85.0Mixed-useNearing oversupply
Jungang-daero중앙대로 · Danwon-gu, Ansan-si799+4.2%82.8Mixed-useEarly growth
Jungang-ro중앙로 · Ilsanseo-gu, Goyang-si1,645+5.2%82.2Neighborhood dailyGrowing
Sanggye-ro 5-gil상계로5길 · Nowon-gu60+11.1%82.1Mixed-useNearing oversupply
Seouldaehak-ro 278beon-gil서울대학로278번길 · Siheung-si1,057+6.1%81.1Neighborhood dailyGrowing
Pyeonghwa-ro평화로 · Yangju-si670+3.9%80.8Mixed-useEarly growth
Gonghang-daero공항대로 · Gangseo-gu2,885+4.5%80.6Office lunchEarly growth
Bupyeong-daero 165beon-gil부평대로165번길 · Bupyeong-gu29+7.4%80.1Café & youthEarly growth

Present in famous districts

Streets where its category is growing — and it isn't there yet

Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.

StreetStoresQoQMomentumCharacterStage
Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu144+15.2%89.4Dining alleyEarly growth
Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si93+27.4%88.6Office lunchNearing oversupply
Madeul-ro 11-gil마들로11길 · Dobong-gu510+10.2%88.3Mixed-useGrowing
Godeokgukje-daero고덕국제대로 · Pyeongtaek-si221+18.8%88.0Neighborhood dailyGrowing
Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si102+17.2%87.8Late-nightNearing oversupply
Incheontawo-daero인천타워대로 · Yeonsu-gu420+20.7%87.7Office lunchNearing oversupply
Dongsung-gil동숭길 · Jongno-gu169+29.0%87.6Office lunchNearing oversupply
Raendeumakeu-ro랜드마크로 · Yeonsu-gu247+10.3%87.5Dining alleyEarly growth
Cite as: “Pyeonpyeonjip (편편집), a Korean Korean food brand, grew from 48 to 79 stores in 2025 (+31, +64.6%), with 35 openings and 4 closures. Ipjimap maps 53 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.