The short answer
Sambong-ro (삼봉로) in Jongno-gu, Seoul has 370 active stores across 153 business categories, 0.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
What's on the street
Food & drink 29%Retail 6%Personal services 5%Education 6%Leisure 2%Lodging 1%Real estate 4%Other 49%
Who shops here
Spending levelValue · higher than 8% of Korean streets
Late-night activityMostly daytime · higher than 15% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Insaengagujjim인생아구찜 | Korean food | 175 | +63 |
| Keopinain커피나인 | Coffee | 67 | +26 |
| Orenjeu오렌즈 | 안경 | 353 | +16 |
| Samhyeongjegimbap삼형제김밥 | Korean snacks | 39 | +12 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
| Seoulhoegwan서울회관 | Korean food | 17 | +5 |
| Gong Cha공차 | 음료 (커피 외) | 836 | +2 |
| Dakteomorak닥터모락 | Hair & beauty | 50 | +2 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Saemunan-ro 5-gil새문안로5길 · Jongno-gu | 237 | +4.4% | 80.4 | Office lunch | Growing |
| Supyo-ro수표로 · Jongno-gu | 315 | +4.7% | 79.6 | After-work dining | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
Streets like Sambong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Senteomdong-ro센텀동로 · Haeundae-gu | 567 | +2.5% | 78.3 | Office lunch | Quality improving |
| Dongdaegu-ro 77-gil동대구로77길 · Suseong-gu | 64 | +1.6% | 70.9 | Office lunch | Quality slipping |
| Simin-daero 327beon-gil시민대로327번길 · Dongan-gu, Anyang-si | 295 | +14.8% | 83.0 | Office lunch | Nearing oversupply |
| Magokjungang 5-ro 1-gil마곡중앙5로1길 · Gangseo-gu | 138 | +4.5% | 77.1 | Office lunch | Nearing oversupply |
| Jaeban-ro 112beon-gil재반로112번길 · Haeundae-gu | 45 | +12.5% | 73.5 | Office lunch | Growing |
Cite as: “Sambong-ro (삼봉로) in Jongno-gu, Seoul has 370 active stores across 153 business categories, 0.0% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.