The short answer
Jong-ro 3-gil (종로3길) in Jongno-gu, Seoul has 168 active stores across 89 business categories, +1.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.
What's on the street
Food & drink 29%Retail 8%Personal services 2%Education 5%Leisure 1%Real estate 2%Other 52%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activityMostly daytime · higher than 11% of Korean streets
Repeat visitsDestination (visitors) · higher than 20% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Banapeureso바나프레소 | Coffee | 52 | +30 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jong-ro 12-gil종로12길 · Jongno-gu | 89 | +12.7% | 82.2 | Late-night | Nearing oversupply |
| Saemunan-ro 5-gil새문안로5길 · Jongno-gu | 237 | +4.4% | 80.4 | Office lunch | Growing |
| Jong-ro 14-gil종로14길 · Jongno-gu | 43 | +10.3% | 79.4 | Late-night | Nearing oversupply |
| Samil-daero삼일대로 · Jongno-gu | 383 | +1.9% | 79.3 | Mixed-use | Stable |
| Sajik-ro 8-gil사직로8길 · Jongno-gu | 189 | +3.9% | 79.2 | Dining alley | Growing |
Streets like Jong-ro 3-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Senteomdong-ro센텀동로 · Haeundae-gu | 567 | +2.5% | 78.3 | Office lunch | Quality improving |
| Godeokbijeubaelli-ro고덕비즈밸리로 · Gangdong-gu | 223 | +0.5% | 70.4 | Office lunch | Quality slipping |
| Simin-daero 327beon-gil시민대로327번길 · Dongan-gu, Anyang-si | 295 | +14.8% | 83.0 | Office lunch | Nearing oversupply |
| Magokjungang 5-ro 1-gil마곡중앙5로1길 · Gangseo-gu | 138 | +4.5% | 77.1 | Office lunch | Nearing oversupply |
| Dongdaegu-ro 77-gil동대구로77길 · Suseong-gu | 64 | +1.6% | 70.9 | Office lunch | Quality slipping |
Cite as: “Jong-ro 3-gil (종로3길) in Jongno-gu, Seoul has 168 active stores across 89 business categories, +1.2% versus the previous quarter (Q2 2026). It is an office lunch street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.