The short answer
Seohyeon-ro 210beon-gil (서현로210번길) in Bundang-gu, Seongnam-si, Gyeonggi has 408 active stores across 221 business categories, +5.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.
What's on the street
Food & drink 19%Retail 21%Personal services 11%Education 6%Leisure 6%Lodging 1%Real estate 3%Other 34%
Who shops here
Spending levelValue · higher than 15% of Korean streets
Late-night activitySome late-night trade · higher than 67% of Korean streets
Repeat visitsDriven by regulars · higher than 80% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Saengmacha생마차 | Pub & bar | 181 | +167 |
| Eutteum50angyeong으뜸50안경 | 안경 | 305 | +43 |
| Mibundang미분당 | 기타 외국식 | 142 | +31 |
| Bobaebanjeom보배반점 | Chinese | 198 | +29 |
| Hejeueop헤즈업 | Other dining | 62 | +29 |
| Paineolnain파이널나인 | Other dining | 31 | +24 |
| Deohollikbodeugeimkape더홀릭보드게임카페 | 오락 | 41 | +22 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Bueongisanjang부엉이산장 | Korean food | 39 | +17 |
| Rian리안 | Hair & beauty | 452 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seohyeon-ro 180beon-gil서현로180번길 · Bundang-gu, Seongnam-si | 101 | +11.0% | 84.3 | Neighborhood daily | Nearing oversupply |
| Hwangsaeul-ro 342beon-gil황새울로342번길 · Bundang-gu, Seongnam-si | 108 | +14.9% | 82.8 | Office lunch | Nearing oversupply |
| Seohyeon-ro서현로 · Bundang-gu, Seongnam-si | 295 | +8.5% | 82.1 | Neighborhood daily | Nearing oversupply |
| Hwangsaeul-ro 360beon-gil황새울로360번길 · Bundang-gu, Seongnam-si | 391 | +2.4% | 81.9 | Mixed-use | Quality improving |
| Hwangsaeul-ro 335beon-gil황새울로335번길 · Bundang-gu, Seongnam-si | 125 | +14.7% | 81.4 | Office lunch | Growing |
Streets like Seohyeon-ro 210beon-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Wanggabong-ro 24beon-gil왕가봉로24번길 · Yuseong-gu | 52 | +15.6% | 81.2 | Office lunch | Growing |
| Beonyeong-ro 557beon-gil번영로557번길 · Gunpo-si | 44 | +10.0% | 75.7 | Office lunch | Growing |
| Jangmyeong-ro장명로 · Suncheon-si | 94 | — | 54.2 | Office lunch | — |
| Seogot-ro 369beon-gil서곶로369번길 · Seohae-gu | 40 | — | 52.0 | Office lunch | — |
| Singal-ro신갈로 · Giheung-gu, Yongin-si | 220 | +2.8% | 73.4 | Mixed-use | Quality slipping |
Cite as: “Seohyeon-ro 210beon-gil (서현로210번길) in Bundang-gu, Seongnam-si, Gyeonggi has 408 active stores across 221 business categories, +5.7% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.