The short answer
Saimdang-ro (사임당로) in Seocho-gu, Seoul has 948 active stores across 410 business categories, +2.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.
What's on the street
Food & drink 12%Retail 14%Personal services 7%Education 16%Leisure 3%Lodging 1%Real estate 8%Other 39%
Who shops here
Spending levelValue · higher than 8% of Korean streets
Late-night activityMostly daytime · higher than 13% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Chaengnamu책나무 | Education | 417 | +195 |
| Siseon시선 | Coffee | 119 | +63 |
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Hansot한솥 | Korean food | 811 | +18 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Rian리안 | Hair & beauty | 452 | +11 |
| Janghodeoksonmandu장호덕손만두 | Korean snacks | 178 | +9 |
| Yukjeongukbap육전국밥 | Korean food | 51 | +8 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 55-gil효령로55길 · Seocho-gu | 162 | +16.6% | 82.5 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 67-gil효령로67길 · Seocho-gu | 37 | +105.6% | 81.5 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 77-gil효령로77길 · Seocho-gu | 102 | +9.7% | 81.1 | Neighborhood daily | Nearing oversupply |
Streets like Saimdang-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeoksam-ro역삼로 · Gangnam-gu | 1,293 | +4.8% | 77.0 | Office lunch | Nearing oversupply |
| Magokjungang 1-ro마곡중앙1로 · Gangseo-gu | 258 | +3.6% | 77.2 | Office lunch | Early growth |
| Bongeunsa-ro 57-gil봉은사로57길 · Gangnam-gu | 55 | +1.9% | 68.3 | Office lunch | Stable |
| Mapo-daero 4na-gil마포대로4나길 · Mapo-gu | 49 | +13.9% | 75.0 | Office lunch | Nearing oversupply |
| Seolleung-ro선릉로 · Gangnam-gu | 2,633 | +3.9% | 79.8 | Office lunch | Early growth |
Cite as: “Saimdang-ro (사임당로) in Seocho-gu, Seoul has 948 active stores across 410 business categories, +2.8% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.