The short answer
Hyoryeong-ro 55-gil (효령로55길) in Seocho-gu, Seoul has 162 active stores across 102 business categories, +16.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.
What's on the street
Food & drink 26%Retail 6%Personal services 3%Education 7%Leisure 4%Lodging 2%Real estate 6%Other 46%
Who shops here
Spending levelValue · higher than 6% of Korean streets
Late-night activitySome late-night trade · higher than 54% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Ssadagimbap싸다김밥 | Korean snacks | 97 | +15 |
| Saelleodi샐러디 | Other dining | 333 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Banpo-daero 27-gil반포대로27길 · Seocho-gu | 32 | +28.0% | 88.7 | Dining alley | Growing |
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Seochojungang-ro 18-gil서초중앙로18길 · Seocho-gu | 131 | +22.4% | 79.5 | Office lunch | Growing |
| Hyoryeong-ro효령로 · Seocho-gu | 1,137 | +0.3% | 77.9 | Office lunch | Stable |
Streets like Hyoryeong-ro 55-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gukhoe-daero 72-gil국회대로72길 · Yeongdeungpo-gu | 174 | +5.5% | 77.8 | Office lunch | Growing |
| Teheran-ro 22-gil테헤란로22길 · Gangnam-gu | 71 | +7.6% | 73.0 | Office lunch | Growing |
| Seonyudong 1-ro선유동1로 · Yeongdeungpo-gu | 195 | +7.7% | 78.0 | Office lunch | Nearing oversupply |
| Jungang-daero 214beon-gil중앙대로214번길 · Dong-gu | 97 | +7.8% | 78.8 | Office lunch | Early growth |
| Gangnam-daero 99-gil강남대로99길 · Seocho-gu | 55 | +5.8% | 70.0 | Office lunch | Early growth |
Cite as: “Hyoryeong-ro 55-gil (효령로55길) in Seocho-gu, Seoul has 162 active stores across 102 business categories, +16.6% versus the previous quarter (Q2 2026). It is an office lunch street at the “nearing oversupply” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.