The short answer
Hyoryeong-ro (효령로) in Seocho-gu, Seoul has 1,137 active stores across 577 business categories, +0.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.
What's on the street
Food & drink 16%Retail 31%Personal services 7%Education 8%Leisure 3%Lodging 0%Real estate 3%Other 30%
Who shops here
Spending levelValue · higher than 29% of Korean streets
Late-night activityMostly daytime · higher than 40% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Miraeenyeongeo미래엔영어 | Language school | 1,355 | +119 |
| Miraeensuhak미래엔수학 | 교육 (교과) | 1,491 | +105 |
| Norang Chicken노랑통닭 | Fried chicken | 751 | +101 |
| Deomani더마니 | Korean food | 111 | +36 |
| Watdeobeogeo왓더버거 | Fast food | 71 | +33 |
| Banapeureso바나프레소 | Coffee | 52 | +30 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| Hullalla훌랄라 | Fried chicken | 298 | +28 |
| Kapeinjungdok카페인중독 | Coffee | 183 | +22 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Hyoryeong-ro 55-gil효령로55길 · Seocho-gu | 162 | +16.6% | 82.5 | Office lunch | Nearing oversupply |
| Banpo-daero 18-gil반포대로18길 · Seocho-gu | 48 | +20.0% | 81.5 | Office lunch | Nearing oversupply |
| Nambusunhwan-ro 335-gil남부순환로335길 · Seocho-gu | 52 | +26.8% | 77.8 | Office lunch | Early growth |
| Hyoryeong-ro 53-gil효령로53길 · Seocho-gu | 241 | +10.6% | 77.8 | Late-night | Nearing oversupply |
Streets like Hyoryeong-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Nambusunhwan-ro남부순환로 · Dongjak-gu | 116 | -1.7% | 41.5 | Neighborhood daily | Stable |
| Woldeukeop-ro월드컵로 · Mapo-gu | 908 | +1.6% | 75.2 | Mixed-use | Quality slipping |
| Taepyeong-ro태평로 · Jung-gu | 361 | +5.6% | 77.3 | Office lunch | Nearing oversupply |
| Seoseong-ro서성로 · Jung-gu | 173 | +4.8% | 78.3 | Office lunch | Growing |
| Wonhyo-ro원효로 · Yongsan-gu | 429 | +2.4% | 76.5 | Office lunch | Stable |
Cite as: “Hyoryeong-ro (효령로) in Seocho-gu, Seoul has 1,137 active stores across 577 business categories, +0.3% versus the previous quarter (Q2 2026). It is an office lunch street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.