The short answer
Hullalla (훌랄라), a Korean fried chicken brand, grew from 270 to 298 stores in 2025 (+28, +10.4%), with 63 openings and 35 closures. Ipjimap maps 197 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 63 openings vs 35 closures in 2025.
Who it serves
Core customers: 고른 편. Main visit purpose: household errands. Price position: mid-market.
Street character where it trades: neighborhood daily (68), mixed-use (33), dining alley (30).
Where Hullalla is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jangje-ro장제로 · Bupyeong-gu | 512 | +12.0% | 87.4 | Mixed-use | Early growth |
| Sin-daero신대로 · Hongseong-gun | 56 | +19.1% | 85.5 | Dining alley | Early growth |
| Segyogongwon-ro세교공원로 · Pyeongtaek-si | 108 | +12.5% | 83.7 | Neighborhood daily | Growing |
| Gongdan-ro공단로 · Gunpo-si | 197 | +20.9% | 83.3 | Office lunch | Nearing oversupply |
| Buksu-ro북수로 · Asan-si | 255 | +12.8% | 83.0 | Neighborhood daily | Nearing oversupply |
| Majang-ro마장로 · Bupyeong-gu | 847 | +3.7% | 82.5 | Dining & shopping | Early growth |
| Eunpyeong-ro은평로 · Eunpyeong-gu | 916 | +3.9% | 82.0 | Neighborhood daily | Early growth |
| Songdomirae-ro송도미래로 · Yeonsu-gu | 590 | +10.5% | 81.9 | Office lunch | Growing |
Streets where its category is growing — and it isn't there yet
Two or more growing fried chicken brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Gukhoe-daero 54-gil국회대로54길 · Yeongdeungpo-gu | 138 | +16.0% | 87.0 | Dining alley | Growing |
| Imun-ro이문로 · Dongdaemun-gu | 563 | +11.7% | 86.8 | Neighborhood daily | Early growth |
| Yeonse-ro 9-gil연세로9길 · Seodaemun-gu | 93 | +17.7% | 86.8 | After-work dining | Early growth |
| Duryugongwon-ro두류공원로 · Dalseo-gu | 165 | +13.8% | 86.8 | Dining alley | Growing |
Cite as: “Hullalla (훌랄라), a Korean fried chicken brand, grew from 270 to 298 stores in 2025 (+28, +10.4%), with 63 openings and 35 closures. Ipjimap maps 197 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.