The short answer
Jamwon-ro 4-gil (잠원로4길) in Seocho-gu, Seoul has 88 active stores across 50 business categories, -22.8% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “upscaling” stage, graded B.
What's on the street
Food & drink 23%Retail 23%Personal services 13%Education 7%Leisure 1%Real estate 17%Other 17%
Who shops here
Spending levelPremium · higher than 96% of Korean streets
Late-night activityMostly daytime · higher than 13% of Korean streets
Repeat visitsDestination (visitors) · higher than 6% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Syupeokichin슈퍼키친 | 기타도소매 | 72 | +41 |
| Naiseugai나이스가이 | Hair & beauty | 259 | +29 |
| Ogonggimbap오공김밥 | Korean snacks | 21 | +17 |
| Dongnamjip동남집 | Korean food | 21 | +11 |
| Aidiheeo아이디헤어 | Hair & beauty | 94 | +9 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Jamwon-ro잠원로 · Seocho-gu | 424 | +4.4% | 84.8 | Neighborhood daily | Early growth |
| Jamwon-ro 8-gil잠원로8길 · Seocho-gu | 67 | +34.0% | 83.5 | Neighborhood daily | Early growth |
| Sinbanpo-ro 23-gil신반포로23길 · Seocho-gu | 79 | +5.3% | 79.5 | Neighborhood daily | Early growth |
| Sinbanpo-ro 43-gil신반포로43길 · Seocho-gu | 90 | +11.1% | 78.0 | Office lunch | Nearing oversupply |
| Gangnam-daero 95-gil강남대로95길 · Seocho-gu | 154 | +4.8% | 76.4 | Office lunch | Early growth |
Streets like Jamwon-ro 4-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Eonju-ro 30-gil언주로30길 · Gangnam-gu | 146 | +2.8% | 80.1 | Dining & shopping | Quality slipping |
| Nambusunhwan-ro 83-gil남부순환로83길 · Yangcheon-gu | 74 | +1.4% | 76.3 | Neighborhood daily | Stable |
| Jeungsan-ro 3-gil증산로3길 · Eunpyeong-gu | 67 | -4.3% | 43.0 | Neighborhood daily | Upscaling |
| Seooreung-ro 8-gil서오릉로8길 · Eunpyeong-gu | 47 | +9.3% | 76.6 | Neighborhood daily | Growing |
| Gongneung-ro 2-gil공릉로2길 · Jungnang-gu | 100 | -5.7% | 42.0 | Neighborhood daily | Upscaling |
Cite as: “Jamwon-ro 4-gil (잠원로4길) in Seocho-gu, Seoul has 88 active stores across 50 business categories, -22.8% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “upscaling” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.