The short answer
Yeonnam-dong had 2,093 active stores on 27 commercial streets in Q2 2026, +6.9% (+135) versus the previous quarter; 20 streets added stores. It ranks #1 of 23 famous Korean retail districts for store growth this quarter.
What's on the street
Share of active stores by category.
Who shops here
Percentiles against all 25,987 tracked streets. Indicators are relative, not currency amounts.
Hottest streets in Yeonnam-dong
Ranked by momentum — this quarter's rise in store count and density.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Donggyo-ro 38-gil동교로38길 · Mapo-gu | 172 | +11.0% | 83.0 | 2 | Late-night | Growing |
| Seongmisan-ro 19-gil성미산로19길 · Mapo-gu | 44 | +76.0% | 81.9 | 0 | Office lunch | Nearing oversupply |
| Seongmisan-ro성미산로 · Mapo-gu | 539 | +6.3% | 78.6 | 9 | Café & youth | Nearing oversupply |
| Yeonnam-ro 3-gil연남로3길 · Mapo-gu | 87 | +13.0% | 77.0 | 1 | Late-night | Early growth |
| Donggyo-ro 52-gil동교로52길 · Mapo-gu | 23 | +27.8% | 76.3 | 0 | Office lunch | Nearing oversupply |
| Donggyo-ro 46-gil동교로46길 · Mapo-gu | 100 | +7.5% | 75.9 | 1 | After-work dining | Nearing oversupply |
Fast-growing brands already here
Brands whose Korean networks grew over the past year, with more openings than closures. Shrinking brands are excluded.
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Myeongnyunjinsagalbi명륜진사갈비 | Korean food | 606 | +46 |
| Ppokdang뽁당 | Korean food | 52 | +43 |
| Goobne Chicken굽네치킨 | Fried chicken | 1,154 | +36 |
| Chullimaratang춘리마라탕 | Chinese | 202 | +22 |
| Seulloukaelli슬로우캘리 | Western food | 139 | +22 |
| Cheogatjibyangnyeomchikin처갓집양념치킨 | Fried chicken | 1,254 | +21 |
| Mungteong뭉텅 | Korean food | 34 | +18 |
| Bongmyeongdongnaekeopi봉명동내커피 | Coffee | 148 | +13 |
| Solsot솔솥 | Korean food | 63 | +12 |
| Gogimidam고기미담 | Korean food | 14 | +11 |
Next streets nearby
Streets within 1.5 km of Yeonnam-dong, outside its core, that added stores this quarter — where activity tends to spill over.
| Street | Stores | QoQ | Momentum | Growing brands | Character | Stage |
|---|---|---|---|---|---|---|
| Yeonse-ro 9-gil연세로9길 · Seodaemun-gu | 93 | +17.7% | 86.8 | 6 | After-work dining | Early growth |
| Woldeukeopbuk-ro 5na-gil월드컵북로5나길 · Mapo-gu | 60 | +13.2% | 84.5 | 0 | Dining alley | Early growth |
| Gajaeulmirae-ro가재울미래로 · Seodaemun-gu | 124 | +6.9% | 84.3 | 8 | Dining alley | Early growth |
| Sinchon-ro신촌로 · Seodaemun-gu | 1,198 | +7.1% | 83.0 | 24 | Office lunch | Early growth |
| Susaek-ro수색로 · Seodaemun-gu | 355 | +5.0% | 82.8 | 10 | Neighborhood daily | Early growth |
| Yanghwa-ro 23-gil양화로23길 · Mapo-gu | 80 | +17.6% | 82.8 | 1 | Late-night | Growing |
Streets like Yeonnam-dong, elsewhere in Korea
Closest match on store mix, spending level, late-night activity and repeat visits — useful when planning a second or third location.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Duteopbawi-ro 1-gil두텁바위로1길 · Yongsan-gu | 87 | +11.5% | 78.9 | Café & youth | Growing |
| Eonju-ro 93-gil언주로93길 · Gangnam-gu | 115 | +7.5% | 79.9 | Office lunch | Growing |
| Yeonseo-ro 26-gil연서로26길 · Eunpyeong-gu | 107 | +11.5% | 80.3 | Mixed-use | Growing |
| Choryangjung-ro초량중로 · Dong-gu | 179 | +1.7% | 74.8 | Mixed-use | Quality slipping |
| Jinheung-ro진흥로 · Eunpyeong-gu | 449 | +2.8% | 76.5 | Mixed-use | Stable |
| Nohae-ro노해로 · Gangbuk-gu | 314 | +5.4% | 80.0 | Mixed-use | Growing |
On the map
How this district is defined
“Yeonnam-dong” is a colloquial name. Ipjimap groups the administrative neighborhoods Yeonnam-dong and counts every street with 20+ stores.