The short answer
Ppokdang (뽁당), a Korean Korean food brand, grew from 9 to 52 stores in 2025 (+43, +477.8%), with 44 openings and 1 closures. Ipjimap maps 49 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 44 openings vs 1 closures in 2025.
Who it serves
Core customers: middle-aged adults (25%). Main visit purpose: business entertaining. Price position: mid-market.
Street character where it trades: neighborhood daily (14), dining alley (13), office lunch (7).
Where Ppokdang is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Joeom-ro조엄로 · Wonju-si | 63 | +18.9% | 84.8 | Dining alley | Early growth |
| Daeji-ro대지로 · Suji-gu, Yongin-si | 436 | +16.9% | 83.3 | Office lunch | Nearing oversupply |
| Jeonpo-daero전포대로 · Busanjin-gu | 275 | +5.4% | 82.9 | Neighborhood daily | Early growth |
| Saimdang-ro 8-gil사임당로8길 · Seocho-gu | 449 | +34.8% | 82.9 | Office lunch | Nearing oversupply |
| Jung-daero 16-gil중대로16길 · Songpa-gu | 43 | +38.7% | 82.7 | Neighborhood daily | Nearing oversupply |
| Seobudaeseong-ro서부대성로 · Chuncheon-si | 470 | +6.6% | 82.6 | Mixed-use | Early growth |
| Seongsin-ro성신로 · Deogyang-gu, Goyang-si | 87 | +7.4% | 82.2 | Dining alley | Early growth |
| Byeolnaejungang-ro 58beon-gil별내중앙로58번길 · Namyangju-si | 42 | +20.0% | 80.8 | Dining alley | Nearing oversupply |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing Korean food brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Byeoryangsangga 3-ro별양상가3로 · Gwacheon-si | 93 | +27.4% | 88.6 | Office lunch | Nearing oversupply |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Madimi-ro 31beon-gil마디미로31번길 · Seongsan-gu, Changwon-si | 102 | +17.2% | 87.8 | Late-night | Nearing oversupply |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Dongsung-gil동숭길 · Jongno-gu | 169 | +29.0% | 87.6 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
Cite as: “Ppokdang (뽁당), a Korean Korean food brand, grew from 9 to 52 stores in 2025 (+43, +477.8%), with 44 openings and 1 closures. Ipjimap maps 49 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.