The short answer
Haiokeopi (하이오커피), a Korean coffee brand, grew from 249 to 277 stores in 2025 (+28, +11.2%), with 38 openings and 10 closures. Ipjimap maps 280 of the commercial streets it operates on; most are neighborhood daily streets.
Store count, 2021–2025
Fair Trade Commission franchise disclosures. 38 openings vs 10 closures in 2025.
Who it serves
Core customers: office workers (24%). Main visit purpose: learning. Price position: mid-market.
Street character where it trades: neighborhood daily (91), mixed-use (53), office lunch (44).
Where Haiokeopi is strongest
Streets it already operates on, ranked by this quarter's momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongcheon-ro동천로 · Busanjin-gu | 520 | +10.4% | 86.6 | Office lunch | Early growth |
| Gimpohangang 9-ro김포한강9로 · Gimpo-si | 652 | +23.0% | 86.5 | Office lunch | Growing |
| Yeonje-ro연제로 · Yeonje-gu | 40 | +17.6% | 86.0 | Office lunch | Early growth |
| Godeogyeoyeom 9-gil고덕여염9길 · Pyeongtaek-si | 121 | +10.0% | 85.9 | Café & youth | Growing |
| Myeongan-ro 85beon-gil명안로85번길 · Dongnae-gu | 75 | +17.2% | 85.7 | Café & youth | Growing |
| Gaya-daero가야대로 · Busanjin-gu | 1,209 | +3.7% | 84.8 | Mixed-use | Early growth |
| Bansong-ro반송로 · Yeonje-gu | 329 | +7.5% | 84.0 | Late-night | Growing |
| Jaeban-ro재반로 · Haeundae-gu | 692 | +8.3% | 83.4 | Mixed-use | Nearing oversupply |
Present in famous districts
Streets where its category is growing — and it isn't there yet
Two or more growing coffee brands already trade on each of these streets and store counts rose this quarter. A data observation, not a site recommendation.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Waseoksunhwan-ro 515beon-gil와석순환로515번길 · Paju-si | 235 | +41.6% | 89.9 | Office lunch | Early growth |
| Songdogwahak-ro 27beon-gil송도과학로27번길 · Yeonsu-gu | 144 | +15.2% | 89.4 | Dining alley | Early growth |
| Madeul-ro 11-gil마들로11길 · Dobong-gu | 510 | +10.2% | 88.3 | Mixed-use | Growing |
| Majang-ro 544beon-gil마장로544번길 · Gyeyang-gu | 39 | +69.6% | 88.3 | Neighborhood daily | Nearing oversupply |
| Godeokgukje-daero고덕국제대로 · Pyeongtaek-si | 221 | +18.8% | 88.0 | Neighborhood daily | Growing |
| Incheontawo-daero인천타워대로 · Yeonsu-gu | 420 | +20.7% | 87.7 | Office lunch | Nearing oversupply |
| Raendeumakeu-ro랜드마크로 · Yeonsu-gu | 247 | +10.3% | 87.5 | Dining alley | Early growth |
| Jangje-ro장제로 · Bupyeong-gu | 512 | +12.0% | 87.4 | Mixed-use | Early growth |
Cite as: “Haiokeopi (하이오커피), a Korean coffee brand, grew from 249 to 277 stores in 2025 (+28, +11.2%), with 38 openings and 10 closures. Ipjimap maps 280 of the commercial streets it operates on; most are neighborhood daily streets.” — Ipjimap (ipjimap.com), 2026-06-30.