The short answer
Dongcheon-ro (동천로) in Busanjin-gu, Busan has 520 active stores across 204 business categories, +10.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.
What's on the street
Food & drink 18%Retail 31%Personal services 15%Education 6%Leisure 2%Lodging 1%Real estate 3%Other 25%
Who shops here
Spending levelMid-market · higher than 49% of Korean streets
Late-night activityMostly daytime · higher than 15% of Korean streets
Repeat visitsDestination (visitors) · higher than 37% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| THE VENTI더벤티 | Coffee | 1,230 | +101 |
| Hasamdongkeopi하삼동커피 | Coffee | 644 | +57 |
| Watdeobeogeo왓더버거 | Fast food | 71 | +33 |
| Haiokeopi하이오커피 | Coffee | 277 | +28 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Hansot한솥 | Korean food | 811 | +18 |
| Geobugidongne거북이동네 | Korean food | 36 | +12 |
| Solsot솔솥 | Korean food | 63 | +12 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongcheon-ro 95beon-gil동천로95번길 · Busanjin-gu | 69 | +13.1% | 84.4 | Late-night | Growing |
| Seomyeon-ro서면로 · Busanjin-gu | 533 | +4.9% | 84.2 | Neighborhood daily | Early growth |
| Jungang-daero 680beonga-gil중앙대로680번가길 · Busanjin-gu | 207 | +8.4% | 83.8 | Late-night | Growing |
| Gaya-daero 784beon-gil가야대로784번길 · Busanjin-gu | 199 | +9.3% | 83.7 | Late-night | Growing |
| Jungang-daero 691beon-gil중앙대로691번길 · Busanjin-gu | 124 | +11.7% | 83.0 | Late-night | Nearing oversupply |
Streets like Dongcheon-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Dongnam-ro동남로 · Songpa-gu | 565 | -0.7% | 46.1 | Neighborhood daily | Stable |
| Jibong-ro 24-gil지봉로24길 · Seongbuk-gu | 63 | +8.6% | 77.8 | Office lunch | Growing |
| Dongseo-daero동서대로 · Jung-gu | 350 | -1.4% | 44.6 | Neighborhood daily | Quality improving |
| Yeche-ro예체로 · Seowon-gu, Cheongju-si | 104 | -3.7% | 39.2 | Neighborhood daily | Shrinking |
| Myeongseo-ro 116beon-gil명서로116번길 · Uichang-gu, Changwon-si | 53 | -8.6% | 37.4 | Neighborhood daily | Shrinking |
Cite as: “Dongcheon-ro (동천로) in Busanjin-gu, Busan has 520 active stores across 204 business categories, +10.4% versus the previous quarter (Q2 2026). It is an office lunch street at the “early growth” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.