The short answer
Dongnam-ro (동남로) in Songpa-gu, Seoul has 565 active stores across 328 business categories, -0.7% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “stable” stage, graded A.
What's on the street
Food & drink 13%Retail 30%Personal services 11%Education 14%Leisure 7%Lodging 1%Real estate 5%Other 19%
Who shops here
Spending levelMid-market · higher than 48% of Korean streets
Late-night activityMostly daytime · higher than 20% of Korean streets
Repeat visitsDestination (visitors) · higher than 32% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Bonjuk & Bibimbap본죽&비빔밥 | Korean food | 1,150 | +147 |
| Siseon시선 | Coffee | 119 | +63 |
| Insaengagujjim인생아구찜 | Korean food | 175 | +63 |
| Syabeuoldei샤브올데이 | Korean food | 49 | +42 |
| Mom's Touch맘스터치 | Fast food | 1,444 | +35 |
| A Twosome Place투썸플레이스 | Coffee | 1,510 | +26 |
| Baskin-Robbins배스킨라빈스 | 아이스크림/빙수 | 1,706 | +19 |
| Lotteria롯데리아 | Fast food | 1,209 | +18 |
| Hansot한솥 | Korean food | 811 | +18 |
| Sulbing설빙 | 아이스크림/빙수 | 576 | +16 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Ogeum-ro 46-gil오금로46길 · Songpa-gu | 212 | +15.2% | 83.6 | Office lunch | Nearing oversupply |
| Jung-daero 16-gil중대로16길 · Songpa-gu | 43 | +38.7% | 82.7 | Neighborhood daily | Nearing oversupply |
| Jung-daero중대로 · Songpa-gu | 859 | +7.6% | 82.6 | Office lunch | Early growth |
| Yangjae-daero 66-gil양재대로66길 · Songpa-gu | 49 | +13.9% | 82.6 | Office lunch | Nearing oversupply |
| Jung-daero 10-gil중대로10길 · Songpa-gu | 32 | +14.3% | 79.5 | Office lunch | Nearing oversupply |
Streets like Dongnam-ro
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Seombat-ro섬밭로 · Nowon-gu | 394 | -0.5% | 43.5 | Neighborhood daily | Quality slipping |
| Munjeong-ro문정로 · Seo-gu | 463 | +1.1% | 78.6 | Neighborhood daily | Quality improving |
| Jibong-ro 24-gil지봉로24길 · Seongbuk-gu | 63 | +8.6% | 77.8 | Office lunch | Growing |
| Dongcheon-ro동천로 · Busanjin-gu | 520 | +10.4% | 86.6 | Office lunch | Early growth |
| Toseong-ro토성로 · Songpa-gu | 169 | 0.0% | 61.1 | Neighborhood daily | Quality improving |
Cite as: “Dongnam-ro (동남로) in Songpa-gu, Seoul has 565 active stores across 328 business categories, -0.7% versus the previous quarter (Q2 2026). It is a neighborhood daily street at the “stable” stage, graded A.” — Ipjimap (ipjimap.com), 2026-06-30.