The short answer
Yeonse-ro 11-gil (연세로11길) in Seodaemun-gu, Seoul has 76 active stores across 48 business categories, +7.0% versus the previous quarter (Q2 2026). It is an after-work dining street at the “growing” stage, graded B.
What's on the street
Food & drink 68%Retail 7%Personal services 4%Education 1%Leisure 8%Lodging 3%Real estate 4%Other 5%
Who shops here
Spending levelMid-market · higher than 59% of Korean streets
Late-night activityStrong late-night trade · higher than 87% of Korean streets
Repeat visitsDestination (visitors) · higher than 11% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Saengmacha생마차 | Pub & bar | 181 | +167 |
| Asobi아소비 | Education | 1,761 | +81 |
| Sseondeochikin썬더치킨 | Other dining | 132 | +27 |
| Mokgumeong목구멍 | Korean food | 169 | +20 |
| Dujjim두찜 | Korean food | 603 | +11 |
| Chihiro치히로 | Japanese | 19 | +10 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Yeonse-ro 9-gil연세로9길 · Seodaemun-gu | 93 | +17.7% | 86.8 | After-work dining | Early growth |
| Sinchon-ro신촌로 · Seodaemun-gu | 1,198 | +7.1% | 83.0 | Office lunch | Early growth |
| Seogang-ro서강로 · Mapo-gu | 303 | +11.8% | 82.6 | Office lunch | Growing |
| Seongsan-ro 22-gil성산로22길 · Seodaemun-gu | 23 | +35.3% | 81.3 | Late-night | Nearing oversupply |
| Sinchon-ro 16-gil신촌로16길 · Mapo-gu | 54 | +8.0% | 80.5 | Neighborhood daily | Nearing oversupply |
Streets like Yeonse-ro 11-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Noksapyeong-daero 54-gil녹사평대로54길 · Yongsan-gu | 44 | +2.3% | 70.3 | Late-night | Quality slipping |
| Jungang-daero 81-gil중앙대로81길 · Jung-gu | 111 | +4.7% | 79.6 | Late-night | Early growth |
| Wolgok-ro 53-gil월곡로53길 · Dalseo-gu | 49 | -3.9% | 38.8 | Late-night | Upscaling |
| Sinwol-ro 15-gil신월로15길 · Yangcheon-gu | 49 | 0.0% | 57.7 | After-work dining | Stable |
| Eupnae-ro 13-gil읍내로13길 · Goesan-gun | 40 | +5.3% | 76.0 | Late-night | Growing |
Cite as: “Yeonse-ro 11-gil (연세로11길) in Seodaemun-gu, Seoul has 76 active stores across 48 business categories, +7.0% versus the previous quarter (Q2 2026). It is an after-work dining street at the “growing” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.