The short answer
Wausan-ro 23-gil (와우산로23길) in Mapo-gu, Seoul has 112 active stores across 75 business categories, -1.8% versus the previous quarter (Q2 2026). It is a dining & shopping street at the “quality slipping” stage, graded B.
What's on the street
Food & drink 38%Retail 21%Personal services 14%Education 10%Leisure 3%Lodging 3%Real estate 1%Other 10%
Who shops here
Spending levelUpper-mid · higher than 68% of Korean streets
Late-night activityMostly daytime · higher than 36% of Korean streets
Repeat visitsDestination (visitors) · higher than 5% of Korean streets
Fast-growing brands on this street
| Brand | Category | Stores in Korea | Net new, 2025 |
|---|---|---|---|
| Paik's Coffee빽다방 | Coffee | 1,712 | +263 |
| Rian리안 | Hair & beauty | 452 | +11 |
Around the corner
Streets within 800 m, by momentum.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Woldeukeopbuk-ro 5na-gil월드컵북로5나길 · Mapo-gu | 60 | +13.2% | 84.5 | Dining alley | Early growth |
| Yanghwa-ro 23-gil양화로23길 · Mapo-gu | 80 | +17.6% | 82.8 | Late-night | Growing |
| Hongik-ro홍익로 · Mapo-gu | 149 | +4.9% | 82.1 | Dining alley | Growing |
| Yeonhui-ro 1-gil연희로1길 · Mapo-gu | 126 | +8.6% | 81.5 | Café & youth | Growing |
| Wausan-ro와우산로 · Mapo-gu | 713 | +9.9% | 81.2 | Office lunch | Nearing oversupply |
Streets like Wausan-ro 23-gil
Most similar streets elsewhere in Korea by store mix and customer profile.
| Street | Stores | QoQ | Momentum | Character | Stage |
|---|---|---|---|---|---|
| Gangseo-ro 18-gil강서로18길 · Gangseo-gu | 142 | +9.2% | 81.9 | Neighborhood daily | Growing |
| Gomdallae-ro 53-gil곰달래로53길 · Gangseo-gu | 98 | +1.0% | 74.6 | Mixed-use | Stable |
| Songhyeon-ro 7-gil송현로7길 · Dalseo-gu | 63 | -3.1% | 43.3 | Neighborhood daily | Upscaling |
| Cheonho-daero 112-gil천호대로112길 · Gwangjin-gu | 54 | -5.3% | 40.2 | Dining alley | Shrinking |
| Gukhoe-daero 54-gil국회대로54길 · Yeongdeungpo-gu | 138 | +16.0% | 87.0 | Dining alley | Growing |
Cite as: “Wausan-ro 23-gil (와우산로23길) in Mapo-gu, Seoul has 112 active stores across 75 business categories, -1.8% versus the previous quarter (Q2 2026). It is a dining & shopping street at the “quality slipping” stage, graded B.” — Ipjimap (ipjimap.com), 2026-06-30.